HOW WE DO IT
Consumer-Centered Innovation To Help You Meet People Where They Are!
We challenge you to think of innovation as a lifestyle instead of a project or a job. Our approach contributes to the building of a culture supportive of keeping the consumer at the center of your business.
The Nason Group lives by three principles: Know Me, Surprise Me, and Make It Easy!
Voice Of The Consumer ~ Building Effective Community Partners ~ Defining Your Problem From The Eyes Of The Consumer ~ C-Suite Learning Programs
Are you an executive wanting to learn more about consumer trends and how that might play into your organization’s strategy?
Healthcare is a robust service industry that’s intended to improve and maintain the health and wellbeing of individuals. These consumers are vibrantly unique and driven by different cultures, individual needs or expectations, beliefs, and motivations.
Personas make it easier to understand and embody others’ point of view – and to identify issues and opportunities for improving interactions. Personas also humanize the process and help to generate compelling narratives that reflect the people you serve.
Journey Mapping is a simple way of capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.
A Day In The Life builds out the patient’s, member’s, or provider’s experience from start to finish including successes or challenges. We look at specific actions they take during the day and how that impacts their thoughts and emotions.
By spending time in your consumers’ environment, you walk in their footsteps. This process offers invaluable insights into their unique health care journey and allows you to document real-time experiences from all walks of life.
We take everything in the 5-Day Design Sprint and AMP IT UP! We begin with the 5-Day Design Sprint along with consumer interviews and work with your team to coach them through the 12-Week Process from Ideation through Delivery.
Want to accomplish more in 5 days than most organizations do in 3-4 months? The 5-Day Design Sprint focuses on a specific area of your business and will enable you to identify roadblocks, as well as discover solutions, ultimately creating a positive impact on your consumers.
The Story… Imagine with me, you are sitting at your desk, maybe at your dining room table, possibly even on your couch. The day has come! The biggest product launch in the company’s history. You are logged in, chatting with…
“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be…
The Story… This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled…
Shawn is an innovative executive leader and kindred spirit in his relentless focus on the User Experience. It has been like watching a master class in culture change to observe how Shawn has led the Healthways organization to understand and apply Design Thinking and User Centered Design. He has a way of deeply impacting the lives he touches and empowering individuals to find new levels of professional excellence and achievement.
Shawn Nason is one of the most versatile and can-do executives with whom I’ve had the pleasure to work. He’s inspiring, focused, and funny all at the same time. He’s got a very high likeability factor to go with a tenacious work ethic. Shawn’s got a unique gift in that he knows what needs to be done, he gets after it, and he makes the work fun.
- Next Generation Patient Experience Conference November 28, 2017 – November 30, 2017 San Diego, CA, United Statesn
- What’s NXT In Healthcare? | an ILN Virtual Thursday November 30, 2017 at 12:00 pm – 1:00 pm Zoom WHO / Jon Campbell, Senior Vice President of Experience & Service Design, Continuum Christina Galvez, Design Strategist and Leader of Continuum’s NXT Trends group TAGS / #Trends #future #behavioral_health #mental_health #data #biotech #quantified_self #access_to_care #genomics #personalized_medicine WHAT / Continuum’s Jon Campbell and Christina Galvez offer thoughts on trends impacting the future of the healthcare ecosystem.…
- Consumer Electronic Show January 3, 2018 – January 7, 2018 Las Vegas, NV, United Statesn