Consumer Experience, Consumer Trends, Culture, Innovation, Leadership, Mindset, Trends

It Is All About The Experience! 2018 Consumer Trends


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The Story…

Here at Nason Group, our core belief is to catalyze change by meeting people where they are, bringing disruptive thought leadership, compassion for the human experience, and a global mindset to transform services through customized experiences. Part of that process is looking ahead to consumer trends that promise to have an impact on our world. Not only in the future, but today!

In December 2017,  Ericsson Consumer Lab released their report, 10 Hot Consumer Trends 2018.”  The report is the result of online surveys conducted of advanced internet users in cities across the globe. The respondents were not only a mix of nationalities – but age as well, with a span of between 15 and 69 years of age. Those surveyed are heavy users and early adopters of all kinds of digital technology – such as Virtual Reality and Artificial Intelligence. They have their eyes and demands on the future – and we are listening.

We also took a look at the “Top 10 Global Consumer Trends for 2018” report by Alison Angus for Euromonitor International. Some of the areas examined in their report are the call out culture, I-Designers, It’s In The DNA, keeping it real and transparent as an organization – experience is the new game changer for many consumers, personalizing the customer experience, sleuthy shoppers, and the borrowers.

What We Learned…

From these two in-depth pieces of research, Nason group has identified our list for focus in 2018. Here is what we want to examine deeper:

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These are exciting, dynamic trends to watch. Our goal is to help our partners understand the implications of these trends for their consumers, patients, or members as they stand today, the impact of a competitor’s early leverage of the trends, the steps necessary to educate the organization on potential impact and lastly, as a leader, how do these trends impact my ability to successfully lead my organization?

What We Will Do…

Our commitment is to continue to research globally where consumers are going and what they are expecting from organizations around the globe. We will continue to bring forth insights to not only help our partners but all those around us.

Now, more than ever, organizations require disruption, innovation, and transformation to keep pace with a changing world. Additionally, The Nason Group will engage with our partners to push the boundaries and achieve the seemingly impossible.

What You Can Do…

We would like you to consider these three questions as you journey through these trends over the next few weeks.

  • What are the implications of these trends on consumers using my product (s) or service (s)?
  • How might these trends impact my business if my competitors were to leverage these trends?
  • What steps should I take to learn more about these trends, and how might they affect my business?

There is a great conversation around each of the 13 consumer trends for 2018 – we look forward to sharing our insights and opening a dialogue with you as you examine each one with us. Please feel free to reach out to us at info@nasongroup.co if you would like to discuss further.


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