WHO WE ARE
Our Beliefs & Principles
WE BELIEVE in falling in love with the problem, not the solution.
WE BELIEVE in three foundational design principles: know me, surprise me, and make it easy for me.
WE BELIEVE that you can either disrupt or be disrupted. (And, we choose to disrupt.)
WE BELIEVE that the voices, stories, and lives of consumers lead to game-changing ideas.
WE BELIEVE that no one shows up for the party because of the mild salsa.
The Nason Group lives by three principles: Know Me, Surprise Me, Make It Easy
We use tools, methods, and frameworks that help you get to know your consumer, such as ethnographic research, interviews, and focus groups.
Once you know your customer and identify ways to make it easy for them, it is time to delight them! Find those opportunities and teach the ability to delight to everyone in your organization who interacts with your consumers.
MAKE IT EASY
Unless you know how the consumer experiences your product or service, you’ll never know how to make it easy for them! We have one of the best journey mappers with over 25+ years of experience to help you find the places where we can make it easy for your consumers to do business with you.
The Nason Group utilizes ethnographic research, data, and years of real-world experience within several industries to help organizations move from ideation to implementation.
What We Do
WE PARTNER WITH YOU TO TACKLE BIG HAIRY PROBLEMS
We’re tired of the status quo and we hope you are, too. To overcome the problems facing the health care industry, we partner with organizations who are ready to stare their challenges in the face, think boldly about new ideas, and create a business plan to move the needle.
Using consumer-centered design, we’ll show you how to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap before you take on any risk. Keeping your consumers in the center of the decision-making process, we’ll get more done in a few days than you typically get done in six months. We’ll even create measurement strategies to prove the value of impact.
HOW WE DO IT
Business Model Innovation
Transforming and rethinking your organization around a clear (though not always obvious) consumer, patient, or member need and then redesigning your business to meet that need.
Understanding your consumers by utilizing tools such as personas, journey mapping, storytelling, day-in-the-life journeys, and community safaris.
Transform your organization by putting stakeholders in one room to empathize, define, ideate, and prototype solutions to a specific problem. What normally takes a year will happen in less than a week.
Want to increase your organization’s capacity to keep up with a changing world? Let us help your team discover ways to disrupt, innovate, rethink, and transform.