How We Disrupt
The Nason Group catalyzes change by MEETING PEOPLE WHERE THEY ARE,BRINGING DISRUPTIVE THOUGHT LEADERSHIPHAVING COMPASSION FOR THE HUMAN EXPERIENCEA GLOBAL MINDSET TO TRANSFORM SERVICES THROUGH CUSTOMIZED EXPERIENCES.
Now, more than ever, organizations require disruption, innovation, and transformation to keep pace with a changing world. As a boutique, minority-owned service design group, the Nason Group relentlessly engages human-centered practices to create and achieve the seemingly impossible.
We challenge you to think of innovation as a lifestyle instead of a project or a job. Our approach contributes to the building of a culture supportive of keeping the consumer at the center of your business.
The Nason Group lives by three principles: Know Me, Surprise Me, Make It Easy
We use tools, methods, and frameworks that help you get to know your consumer, such as ethnographic research, interviews, and focus groups.
Once you know your customer and identify ways to make it easy for them, it is time to delight them! Find those opportunities and teach the ability to delight to everyone in your organization who interacts with your consumers.
MAKE IT EASY
Unless you know how the consumer experiences your product or service, you’ll never know how to make it easy for them! We have one of the best journey mappers with over 25+ years of experience to help you find the places where we can make it easy for your consumers to do business with you.
The Nason Group utilizes ethnographic research, data, and years of real-world experience within several industries to help organizations move from ideation to implementation.
Why We Disrupt
Let’s Tackle Big Hairy Problems Together
We’re tired of the status quo and we hope you are, too. To overcome the problems facing the health care industry, we partner with organizations who are ready to stare their challenges in the face, think boldly about new ideas, and create a business plan to move the needle.
Using consumer-centered design, we’ll show you how to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap before you take on any risk. Keeping your consumers in the center of the decision-making process, we’ll get more done in a few days than you typically get done in six months. We’ll even create measurement strategies to prove the value of impact.
And, if you’re wondering what we believe, here you go: