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When The Consumer Comes In Ready for Battle

Guest Blog by Steve Junion:

The Story…

We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research.

After speaking with six dealerships, I was getting close to my price mark but was already battle fatigued and I had yet to set foot on a lot. Then, as I was on my way to a dealership where I was locked in a tenacious struggle on price, I decided on a whim to stop at a different dealership along the way.

I walked in ready for battle – protected with my mental body armor. The salesman, who we will call Zach, greeted me enthusiastically.  I explained I had offers on the same model they had in the lot and asked if he could get to a specific price range.

The first salvo was launched. He tried to smile but I knew it was going to hurt. He left to speak with his GM. When he came back he presented me with MY number. The battle zone in my head went silent. This clever salesman had not only assessed me and my armor within the first moments of meeting, he had listened. He knew if he met me where I stood, I could only say yes. A broad grin came across his face. That was the start of a very transformational car purchase experience.

As Zach started filling out the finance paperwork, I still felt a bit edgy. The initial battle was over, but where was the impending surge of finance upsells –  offering options I didn’t need or want?

Zach explained they did business differently. He said his GM invested in sales people to also become Finance Managers “because you never get handed off – unlike most dealerships where you might interact with up to 5 people during the sale. Here you only interact with one person through the entire process.” As he spoke, I felt my remaining armor falling away.

Zach’s GM stopped over – let’s call him Jim. I asked Jim what his primary focus was in building the business. Jim, a former marine, said thoughtfully “culture.” He went on to say, “Having the right culture means that I can do things that other dealerships won’t. If I do those things, my team and the customer wins.

The war was over and I had strong feelings of esprit de corps.

Battle Lessons: What I Learned

  1. Simplicity is important in winning the experience battle. Working only with Zach made my experience easy and we became battle buddies.
  2. If culture is the end point, leadership and mindset pave the way. Jim the GM is a leader, disruptor, and has instilled and invested in versatility on the ‘battlefield’.
  3. Jim’s culture values knowing their customer and building unit cohesion amongst his team and with the consumer.

What You and I Can Ask

  1. Is our mission clear to colleagues and consumers?
  2. How can we make it easy for our consumers/customers to say Yes! to anticipate and avoid resource wasting battles?
  3. How does our organization’s leadership example impact our culture?

When someone says they are looking for a new vehicle, I will know where to point them to an experience, not just another dealership.

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The Power of Yes! – 3 Mindsets that Matter

As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act different, and achieve extraordinary success’.

The Story…

Working in Philadelphia allows us to spend time at Reading Terminal – yes, the same Reading many of us know from our Monopoly playing days. Today it is known as Reading Market, a thriving city-wide block of food vendors, farmer’s market, flower stores, and one of the best donut shops EVER!

Recently I was reminded about the Power of Yes! in achieving goals and how important mindset matters in achieving success over breakfast at the Market. Eddie was a seat down from me. We started with small talk and he mentioned that he just got off his second full-time job (3rd shift). Breakfast was a treat for him as he prepared to go to his primary full-time job. I asked, ‘why two jobs?’ He said that he was working hard to save and start his next business.

During the conversation, Eddie shared his business plan, goals and actions. I left thinking to myself that Eddie was going to win. Why? Eddie exhibited the innovation mindset qualities identified by Govindarajan and Srinivas (2013) in a second HBR article. These included the ability to see and act upon opportunities, the use of ‘And’ thinking, resourcefulness, and a focus on outcomes – not activities.

What I Learned And What You Can Learn…

As I considered the definition of mindset from Govindarajan and Srinivas, as well as my experience with Eddie, I now believe there are three important types of mindsets critical to success:

  1. Learning Mindset – Eddie failed in a previous business, however, he said that he now knows better and has learned. Learning is his ‘Get Out of Jail Free’ card.
  2. Results Mindset – Too often, people have the right mindset yet never seize the opportunity. Eddie leveraged a key resource (his time) and committed to working two jobs to achieve his goals. Every time Eddie passes ‘Go’, he’s collecting a lot more than $200.
  3. Get S**t Done Mindset – As people and organizations say Yes! to the Power of Innovation and commit to the right mindset, it’s amazing what gets done. Organizational barriers are torn down, people challenge the way stuff has always been done. We stop accepting ‘No’, use ‘And’ thinking to deliver results for customers. To get s**t done, you have to be like Eddie and commit to rolling the dice and making the next move.

What You And I Can Do…

Like Eddie, choose every day to have the right mindset – the mindset to learn, get s**t done, and deliver results. Life may be a game; however, mindset – what you do to think and act differently to achieve extraordinary results is a choice.


 

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What I Thought I Knew – I Learned At “The Network!”

The Story…

This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and IMG_8304walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick of all the red tape and bureaucracy.

Additionally, many of us in the room are in some type of consultant role. I wasn’t sure what to expect – but it turned out to be AWESOME! We met some incredibly cool people and made new friends that in the future, I know we will turn to for their rich knowledge and expert skills.

One of those crazy people was Toni Newman. Toni is a ROCK STAR who is passionate about the architecture and dynamics of consumer experience. I love Toni’s favorite saying, Why Not!

This story is just one of the many that we heard during the day. I look forward to getting together again. Thank you Innovation Leader!

What We Learned And What You Can Learn…

Innovation Failure 97% of Executives or CEO’s are unhappy with their innovation work in Corporate America. The discussions in the room that day were rich – so many execs present had experienced failure and felt unhappy. The interesting thing is that FAILURE is at the heart of Innovation. It’s what you do with it that makes the difference in attitude and value. Unfortunately, many of these teams are just doing innovation for innovation sake, instead of tying it to their business goals.

Just recently, I read a blog from Phil McKinney,  The CEO Innovation Dilemma. Phil states, that 97% of CEO’s say innovation is important, 73% agree it’s important in their organization, but only 35% are confident their organization can do it. So, what do we do?

Storytelling – What is your desired ending? What is your controlling idea? How Can I Build Empathy? What FullSizeRenderIs My Innovation Story?

Think about these three things

  • Act One: What is the Challenge?
  • Act Two: What is the Struggle?
  • Act Three: What Changed In The World?

Each of us in this space have a story that connects us to our consumers. Some of them good, some of them not so good. But the bottom-line is that we all have a narrative around our journey and our experiences. Learn how to share your story. People and/or consumers respond with richer engagement and loyalty when they can connect to who you are.

Landscape Scan – At the end of the day at THE NETWORK, we did an exercise to examine the Innovation Landscape, which was led by Dave Rutley and his team from Collective Next. We started with 2017 and looked back 10+ years and forward 10+ years. It was a powerful exercise witnessing the think tank in the room. Here are a couple of quick highlights the group came up with:

  • Thought Leadership – The people and influencers we currently look to are shifting, yet we still depend a great deal on the founding leaders of this movement.
  • Methodologies – These come and go, but what doesn’t change is there is always a consumer!
  • Landscape – Things are moving so fast in the world today that we as innovators are challenged to keep up more than ever before.

What We Can Do And What You Can Do…

This is pretty simple! Keep learning! Keep partnering! Keep exploring! As I stated above, the world is changing at an incredible pace – you must stay ahead of challenges and obstacles so you can continue to INNOVATE! 

Take 15 minutes this week. Get out and do something new and different. Challenge yourself to get out of the norm!


 

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The Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?

Well, hell yes, a DOCTOR is a consumer! 

The Story…

This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get them to view their provider partners as consumers and as individuals, i.e. humans. I know there seems to be some sarcasm in that statement – but it is true.

I love what HPP’s website states about their commitment to the provider:

We are committed to partnering with you to improve the health of our members and the communities where they live. We are equally committed to providing you with the support and service you need to achieve this goal.

It’s true, they really do believe it and are committed to making it happen!

What I Learned And What You Can Learn…

The truth is this: Doctors became doctors to care for people. They want to make a difference in the world and in the lives of their patients. Contrary to what some people believe, they are not all in it for the $$$!

I recently read an article in Readers Digest, What Your Doctor’s Really Think (But Won’t Say To Your Face. I really was blown away at some of the insights in this article. Here a few of the highlights:

  • Don’t Ask Me To Lie – This absolutely blows my mind. We go see our provider and then do not want them to tell us the truth. Really?
  • Your Missed Appointments Really Matter To Me – I learned this week from our partner that, at times, the no show rate for some of their provider offices is 40%. Huge number. So, I spent some time researching this issue and found an article, One Way To Solve The No-Show Problem. The article states that on average can reach as high as 50%. With the overall no show rate so high, why do we blame doctors for their double booking and long wait times? Just a question we need to consider.
  • I’m Not Scared Of Your Google Search – I love this quote within the article:

“When patients come in with three inches of printouts, I know I’m going to have a good conversation. But they’ve also almost always terrified themselves beyond need. I wish they would e-mail or call me so I could put things in perspective. But in general, patients who have researched their condition tend to educate faster and take better control of their care.” —James C. Salwitz, MD

  • I Could Use Empathy Too – This is really fascinating to me. I can find numerous articles that talk about Why doctor’s need to have or show empathy, but none on how we as consumers need to express empathy for doctors. It has to be a two-way street.
  • Sometimes I Don’t Know What’s Wrong – I understand that providers went to school for many years to gain knowledge and skills, but it doesn’t mean they know everything. Give them a break. Let them be your partner on the journey!

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What You And I Can Do…

I think this is pretty simple for not only us but also for the doctors. Partner, partner, partner! Find a doctor you can trust, build a relationship, and start on your journey together toward improved health and increased wellness.

We are very excited to be partnered with an organization that is working to build and cultivate a richer, empathy-driven relationship with their Provider partners.

Stay tuned for updates as we embark on this very exciting journey with them!


 

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The Power of YES! In Life, We all Need ‘Team Jimmy’

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy! 

The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to help people overcome their fears and succeed at higher levels than they may have believed possible!

The Story…

As I waited with my family to take a ride on a huge water slide, I notice a young man we will call Jimmy. He was approximately 11 years old and was clearly agonizing like a stock broker during the recession. The anticipation of getting on the water slide, with a five story, seven second drop, had bent him over in physical pain. As I continued to observe him, he came close to hyperventilating and was in tears.

Me: ‘Hey kid, what’s your name?’

Kid: ‘Jimmy’

Me: ‘You got this buddy – you can do it’.

Jimmy: ‘No! No, I don’t think I can do this!’

Me: ‘Alright Jimmy, first thing you got to do is breathe. We don’t need you passing  out! Pausing for a moment, I continued, ‘You got it buddy. I know you are scared AND you got a lot of people up here cheering you on”.

Everyone turned to look at me. They had originally been only observing Jimmy’s meltdown and now I was dragging them onto ‘Team Jimmy’. I continued to encourage Jimmy, and at the same time initiated intermittent group cheers. Jimmy eventually negotiated with the lifeguard to allow him time inside the ‘pod’ before the door was shut. After sitting in the pod for a moment, the door shut and we all became very quiet. 3-2-1. Whoosh!

In under seven seconds Jimmy was at the bottom. Two minutes later, he was back up and ready to do it again – collecting high fives from ‘Team Jimmy’. Jimmy was beaming with pride after facing his fears. This single event altered how Jimmy views himself – and strengthened his personal courage to face and overcome challenges throughout his life.

What I Learned and What You Can Learn…

Many of us have stress inducers in our workplace and personal life. This stress holds us back and prevents us from experiencing higher levels of happiness and success. Here are four things Jimmy taught me that I believe can help all of us:

  1. We all need someone to have our back. More people are willing to support you than you may realize. Seek them out!
  2. The first person to step out of their comfort zone is going to feel like Jimmy. As a leader, it’s up to you to build a support team.
  3. Facing your fears at work can cause stress – however, most stress is self-induced.
  4. To overcome fear and reduce stress, shift your mindset to Yes!. Focus on your breathing and be willing to take a risk – it is not as scary as the story you tell yourself.

What You and I Can Do…

First, identify the stress inducers in your work and/or personal life. Next, like Jimmy at the height of his panic, pause for a moment and consciously slow your breathing. This will help to take you out of the “flight or fight” mentality. Next, bravely step into that ‘place of fear’ whether it be a conversation or taking action. When you come out the other side, and you will, you’ll realize that your five-story drop wasn’t as terrifying as you originally thought it would be – and you’ll be ready to take on the next challenge!


 

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To He** With Traditional Healthcare! Move Over, There Is Something Better!

The Story…

Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years.

As many of you know, I spent some time as Chief Innovation Officer at Xavier Dr.Amy&Dr.ElenorUniversity. I helped to create and start up the Xavier Center for Innovation. During this time I met one of the most innovative and amazing doctors, Dr. Amy Mechley, MD.

Dr. Amy has a passion and desire to see things done differently in patient care. If you read my blog, It Never Ends…The Journey To The Consumer,  I spoke about “humanizing” health care again. This is a passion for Dr. Amy and her partner, Dr. Eleanor Glass.  I am excited to say the time has come –  they are launching their practice here in Cincinnati – Integrative Family Care.

For the past couple of years, I have spent time talking, ideating, and learning so much about this concept known as Direct Primary Care or DPC.  I will get into this more in a bit – but here is a quick definition from their website:

Direct Primary Care is a simpler way of delivering primary care. It’s an old-fashioned model with a twist. You pay your doctor a monthly fee and that’s it. All your visits are included. And best of all you have quick access with no more three week wait for an appointment.  You have a quick question? Just text me. Not sure if you really need to come in? We can videochat.

Yes! It really is that simple! All of that is included and more. Just go see for yourself! 

What I Learned And What You Can Learn…

WOW! I have learned so much about this concept – it is almost impossible to share it all. Here is a new info-graph our team help put together to explain exactly what Direct Primary Care is and how it works:

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Five Key Elements:

  • My Doc, Right Away – In the DPC model you see, talk to, or video chat with your doctor within 24 – 48 hours. There are many times that it is even faster. Imagine that! A model focused on the patient and not on the system.
  • Saves Me Money – This is a fee-based model. You pay a single monthly fee. No more hidden costs! Full transparency! Yes, you really do take the middle man out.
  • My Choice: Text, Video, Email – Care the way I as a patient desire it. Imagine a parent with a sick child. You no longer have to take the child into the office to expose them to more germs. You can have your visit over video, and best of all, it is HIPAA secured.
  • Longer Appointments – I don’t know about you, but I am sick of having to rush through appointments with my doctor that starts an hour late. Imagine being able to sit and discuss not only my issues for today but my overall well-being. Or, what if the whole family could come in one visit! Consumer-patient friendly care!
  • Family Docs – Isn’t this what care was supposed to be? My whole family is covered and our well-being is at the center of the healthcare experience – not a financially motivated system trying to get their money. Real authentic care! I’m in for this!

What You And I Can Do…

Try it. See if it is for you and your family. Research to see if you have any Direct Primary Care physicians in your area. For so long we have been asking for transparency, authenticity, and humanization of health care. I believe this is the way.

Is it perfect? Probably not. But, is it better than anything I have seen out there? Absolutely! If you have questions, send me a note to Dr. AmyDr. Eleanor, or myself. We believe in this and we are ready to see the face of health care change!

Screenshot 2017-07-06 11.39.08

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

The Story

If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.  And then it happens, you FAIL!

This happens every day for so many people that choose to work in this space. Elon Musk says, “Failure is an option here. If things are not failing, you are not innovating enough.” I remember when I first became Chief Innovation Officer in an organization that was not ready to innovate or move as fast as I wanted. I constantly felt like I was fighting an uphill battle.

The Mindset Was Old And Not Ready To Move!

The Culture Was Just As Old, And No One Was Ready For Change!

The Leadership Had No Desire To Push The Boundaries! 

What I Learned

You can’t make an organization change it’s mindset or culture until you get all the leadership on the same page. Once you have leadership aligned with you and moving in the right direction, then you can begin to shift mindset and culture.

“Eliminate The Mindset of Can’t! Because You Can Do Anything!” ~ Toney Horton

Additionally, I have learned over the years that some organizations will never be ready to innovate and you just have to move on.

What I Did

Over the years, I have learned that the Power Of Yes is the best way to get people to buy-in to a consumer-centered innovation process. Just recently, I began to read a book called, Play Bigger. This has changed my mindset about innovation. No longer am I looking at competitors and what they are doing. Now, I am looking at what I can do different that makes me unique in this space.

What You Can Do

Surround yourself with people that advocate taking the risk and pushing the boundaries. Take the first steps to influence leadership, transform culture, and develop a new mindset. A colleague and I will be digging into these three fundamental principles and much more during our workshop on Monday, June 11th.

We look forward to hearing your stories on building consumer-centered innovation within your organization.

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Even The Best Of The Best F*** It Up! It’s All In How You Recover!

The Story

It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday. All is well – the gate agent calls for families with small children and car seats to board the plane.

This is where the nightmare begins!

The four of us board the plane. I get my daughter situated and help my wife get our son in his car seat. We turn movies on and settle in for what we anticipate to be a short hour flight. After a short time, I realize that no more passengers are boarding the plane. There are three families on the aircraft, along with passengers that required special assistance. My family is in the front row and I begin conversing with the pilots and the crew. We learn that there is a potential maintenance issue and the tower has requested that no oneIMG_7543 else board the plane (this should have been our first warning).

After sitting for an hour, we are finally asked to de-board. 15 minutes later, it is announced that there is an engine problem and they are going to have to swap out the aircraft (now don’t get me wrong, I am glad we found this out on the ground and not in the air.) So, off we go to gate A16!

Now, I am going to speed up the story from here, because I could write a novel on the whole event!

We make it down to gate A16 and our second wait begins. After nearly an hour, the new plane is ready.  On the plane we go! Everyone settled, and we finally pull away from the gate. We are taxiing to the runway, and we STOP! Why are we stopping? After a few minutes, the captain comes on the intercom to state that we must return to the gate for a maintenance issue. This second plane is broken too!.

We sit on this plane for about 30 minutes when they finally announce “Ladies and Gentlemen, we must de-board this plane as it is not capable of flying!” Now, by this time both our children are asleep. Having to wake them up is like disturbing sleeping giants. Yet, off the plane we go – again – now heading to gate A21 to board our third flight of the evening.

Finally, at the bewitching hour of 3:30 a.m. we take off for Orlando. Touchdown happens at 5:15 a.m.!

Eight hours later…we are finally in Orlando! 

What We Learned

We learned three main things in this process:

  1. It is critical to maintain a good sense of humor  – or you might go postal!
  2. Try to keep the kids calm and press through all the frustration.
  3. Don’t be afraid to share your story with the company!

What We Will Do

So after finally getting to bed at 7:45 a.m. and managing to sleep a few hours. I woke up deciding that I must hold the airline accountable for their actions.

First, let me say that the crew on Flt. 1418 was AMAZING (as you can see in the picture)! They maintained a positive spirit and attitude after nearly timing out on their shifts that evening and then having to be back to work in nine hours.

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Second, I am sharing our story not just for us, but for 300 other passengers who may not know how to get their story out!

Third, we will continue to fly this airline – if they do the right thing! If not, we will be looking for another airline!

What You Can Do

You can do what we are doing! Although this airline is known for a positive customer experience in the industry, they still f*** up! We are going to give them a chance to make it right and redeem themselves!

Stay tuned and we will provide and update as things progress!

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The Power Of A Premium Consumer Experience

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special.

The Story…

Recently our team began working with one of our partners to lay the foundation
for this type of premium experience for their members. Two of the foundational UNADJUSTEDNONRAW_thumb_2748tools we use is ethnographic research and empathy mapping. During this process, we did live interviews, made phone calls, and created “How Might We” statements. Two of the test phone calls were to healthcare companies, and one to a service based company.

Let me say this, two of those experiences were anything but premium, and one did not let us down at all. They provided fantastic service. Now I know, you want to know the names of those companies – but I am not going to reveal them on this blog. With that said, you can probably guess which ones were which, but I will tell you, both of our calls within the healthcare industry were not only dissatisfactory but overall, unhelpful. The one in the service industry went above and beyond to not only meet our needs but exceed them.

What We Learned…

I have stated over and over again, that there is so much to learn from organizations that are service based and built around the needs of the consumer. Recently, I read an article on the 5 publixCompanies With Envy-Worthy Customer Experience. The companies are Zappos, Publix, Southwest Airlines, USAA, and Nordstrom’s. I have had personal experience with four of them, and they each focus on the consumer first on the consumer above anything else. I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix, and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group.

I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group. They KNEW US, SURPRISED US, AND MADE IT EASY FOR US to shop there. Whether it is knowing our name or our tastes – they consistently meet our needs and make us feel like we were #1!

What We Can Do…

The Power Of A Premium Consumer Experience has no price tag to it. As the Nason Group works with partners we cannot stress this enough. Our value proposition to organizations is that we MEET PEOPLE WHERE THEY ARE AT! Invest up front to meet your consumer where they are at and it will not only bring loyalty but ultimately revenue and profits to your business. We will continue to live by this motto and encourage every one of our partners to do the same.

What You Can Do…

Take 30 minutes this week and go spend time with your consumer. Ask them 3 simple questions.

  1. What do you like about our product or service?
  2. What is one thing you would change about our product or service?
  3. How can we get to know you better?
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And So It Begins…The Journey To The Consumer!

The Story…

It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables.

Some of you will remember the first time you walked into a room set-up like that. You might have felt uneasy! Perhaps you were even a bit afraid! Some of you may have felt strong resistance and thought to yourself,  “No Way, I’m not doing this!”

Well, this scene was no different. One by one they entered the room – not really sure what was about to take place, but willing to give it a try! The facilitators joined all 10 of their key stakeholders at the table – we were all ready to go! And so it begins (dun-dun-dundun) – The Journey To The Consumer!

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This was the dynamic scene that our team was honored to facilitate this week. We are working with an empathy-driven partner as they begin to peel back the layers to build a stronger relationship with their members.

We met two of the executives from this organization in July of last year where they heard Shawn speak about Breaking The Rules! These executives were excited, intrigued, and ready to take on this amazing opportunity. And so, the journey began this week. You will hear more about their experience over the next 10 – 12 weeks: What we learned! What we failed at! But most important, how we impacted the lives of their members!

What We Learned…

Over the past several years, in many different organizations, our team has led events just like this – and each and every time, we all learn something new. What I love the most is at the end of every day we ask that question, “What Did You Learn?” Here are some of the answers we heard the last two days:

  • No better time than now… Gotta do it right!
  • Now’s the time, we are a fresh pair of eyes!
  • Energized!
  • Having this conversation is critical!
  • Grateful!

These are very powerful words for each of us to hear. We at the Nason Group learned this week, that the group we are working with have heart, have passion, and possess a sincere desire to put the member first! The challenge before this team may be big, but we absolutely believe they can do it!

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What We Will Do…

It is simple! We will stand with and support this team on their journey. We will help guide, direct, and, point them in directions that lead them straight to the consumer. The journey to the consumer is not always easy, but it is always the right way to go. We are also committed to helping this organization with the tools and knowledge to move this work forward long after we are out of there.

What You Can Do…

Very simple! Take the first steps to begin this journey in your organization or business. If you know someone that can help you with it great. Find them and ask for their help. If not, reach out to us at the Nason Group! We partner with you and help you meet the needs of your consumer! One piece of advice, don’t be afraid to start the journey! There is no better time than now!