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Members At The Center! – The Journey To The Consumer

The Story…

This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we” statement, the group moved forward with this focus: “How might we optimize, streamline and humanize communications for care managed Medicaid members with diabetes.

Let’s take a step back and look at the process this group of pioneers navigated. We created a 12-week process that is broken-up into six two-week sprints (if you would like to learn more about the sprint process, please reach out to us).

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This was the first time our partners had run a project like this within their organization, and the results were phenomenal, as you can see below:

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These pioneers worked hard to bring the four prototypes to life. This is where the story continues. We were honored to watch the team present each of these prototypes to the CEO and other key leaders within the organization – it was awesome. It was a very “proud papa” moment for me as I witnessed all of their hard work come to life. They are all ROCK STARS and it was a monumental moment for the organization. Be on the look out for the report out on their next project.

What We Learned And What You Can Learn…

Collectively, we all experienced transformational “learning” during this process. These learnings have become a pivotal part of who we, as Nason Group, will become in the future.

Many times in the consumer experience industry you will find a “know it all” attitude around the correct approach to the consumer experience. This is something we have come face to face within this journey with our partner. We, the Nason Group, arrived on the scene with our initial analysis in hand and proceeded to inform the organization of the issues with their consumer experience process – along with confidently providing them with a list of steps to take to fix this issues. As you might expect, this approach was not entirely successful.

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Throughout this journey, we learned – willingly and sometimes unwillingly – that consumer solutions are often organic. They must be allowed to evolve and transform within each unique experience. Our partners at HPP pushed us to think differently and to adjust our process to better meet the client where they stand. We listened to our consumer and we learned! 

What We Can Do And What You Can Do…

I have explained what we did and what we learned! We took time, built an open relationship with our client and most importantly, truly partnered with our client on their journey to the consumer.

So what, Shawn? The so what is what you can do:  LISTEN! LISTEN! LISTEN!

Take the time to listen to your customers or consumers openly and honestly so that you garner an authentic understanding of their challenges, experiences, and needs. Do not approach any situation believing you know exactly what to do for your client, customer or consumer. This learning experience has been awesome for me and our group! Not always easy, but truly transformational!


 

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The Power of Yes! – 3 Mindsets that Matter

As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act different, and achieve extraordinary success’.

The Story…

Working in Philadelphia allows us to spend time at Reading Terminal – yes, the same Reading many of us know from our Monopoly playing days. Today it is known as Reading Market, a thriving city-wide block of food vendors, farmer’s market, flower stores, and one of the best donut shops EVER!

Recently I was reminded about the Power of Yes! in achieving goals and how important mindset matters in achieving success over breakfast at the Market. Eddie was a seat down from me. We started with small talk and he mentioned that he just got off his second full-time job (3rd shift). Breakfast was a treat for him as he prepared to go to his primary full-time job. I asked, ‘why two jobs?’ He said that he was working hard to save and start his next business.

During the conversation, Eddie shared his business plan, goals and actions. I left thinking to myself that Eddie was going to win. Why? Eddie exhibited the innovation mindset qualities identified by Govindarajan and Srinivas (2013) in a second HBR article. These included the ability to see and act upon opportunities, the use of ‘And’ thinking, resourcefulness, and a focus on outcomes – not activities.

What I Learned And What You Can Learn…

As I considered the definition of mindset from Govindarajan and Srinivas, as well as my experience with Eddie, I now believe there are three important types of mindsets critical to success:

  1. Learning Mindset – Eddie failed in a previous business, however, he said that he now knows better and has learned. Learning is his ‘Get Out of Jail Free’ card.
  2. Results Mindset – Too often, people have the right mindset yet never seize the opportunity. Eddie leveraged a key resource (his time) and committed to working two jobs to achieve his goals. Every time Eddie passes ‘Go’, he’s collecting a lot more than $200.
  3. Get S**t Done Mindset – As people and organizations say Yes! to the Power of Innovation and commit to the right mindset, it’s amazing what gets done. Organizational barriers are torn down, people challenge the way stuff has always been done. We stop accepting ‘No’, use ‘And’ thinking to deliver results for customers. To get s**t done, you have to be like Eddie and commit to rolling the dice and making the next move.

What You And I Can Do…

Like Eddie, choose every day to have the right mindset – the mindset to learn, get s**t done, and deliver results. Life may be a game; however, mindset – what you do to think and act differently to achieve extraordinary results is a choice.


 

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What I Thought I Knew – I Learned At “The Network!”

The Story…

This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and IMG_8304walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick of all the red tape and bureaucracy.

Additionally, many of us in the room are in some type of consultant role. I wasn’t sure what to expect – but it turned out to be AWESOME! We met some incredibly cool people and made new friends that in the future, I know we will turn to for their rich knowledge and expert skills.

One of those crazy people was Toni Newman. Toni is a ROCK STAR who is passionate about the architecture and dynamics of consumer experience. I love Toni’s favorite saying, Why Not!

This story is just one of the many that we heard during the day. I look forward to getting together again. Thank you Innovation Leader!

What We Learned And What You Can Learn…

Innovation Failure 97% of Executives or CEO’s are unhappy with their innovation work in Corporate America. The discussions in the room that day were rich – so many execs present had experienced failure and felt unhappy. The interesting thing is that FAILURE is at the heart of Innovation. It’s what you do with it that makes the difference in attitude and value. Unfortunately, many of these teams are just doing innovation for innovation sake, instead of tying it to their business goals.

Just recently, I read a blog from Phil McKinney,  The CEO Innovation Dilemma. Phil states, that 97% of CEO’s say innovation is important, 73% agree it’s important in their organization, but only 35% are confident their organization can do it. So, what do we do?

Storytelling – What is your desired ending? What is your controlling idea? How Can I Build Empathy? What FullSizeRenderIs My Innovation Story?

Think about these three things

  • Act One: What is the Challenge?
  • Act Two: What is the Struggle?
  • Act Three: What Changed In The World?

Each of us in this space have a story that connects us to our consumers. Some of them good, some of them not so good. But the bottom-line is that we all have a narrative around our journey and our experiences. Learn how to share your story. People and/or consumers respond with richer engagement and loyalty when they can connect to who you are.

Landscape Scan – At the end of the day at THE NETWORK, we did an exercise to examine the Innovation Landscape, which was led by Dave Rutley and his team from Collective Next. We started with 2017 and looked back 10+ years and forward 10+ years. It was a powerful exercise witnessing the think tank in the room. Here are a couple of quick highlights the group came up with:

  • Thought Leadership – The people and influencers we currently look to are shifting, yet we still depend a great deal on the founding leaders of this movement.
  • Methodologies – These come and go, but what doesn’t change is there is always a consumer!
  • Landscape – Things are moving so fast in the world today that we as innovators are challenged to keep up more than ever before.

What We Can Do And What You Can Do…

This is pretty simple! Keep learning! Keep partnering! Keep exploring! As I stated above, the world is changing at an incredible pace – you must stay ahead of challenges and obstacles so you can continue to INNOVATE! 

Take 15 minutes this week. Get out and do something new and different. Challenge yourself to get out of the norm!


 

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The Power of YES! In Life, We all Need ‘Team Jimmy’

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy! 

The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to help people overcome their fears and succeed at higher levels than they may have believed possible!

The Story…

As I waited with my family to take a ride on a huge water slide, I notice a young man we will call Jimmy. He was approximately 11 years old and was clearly agonizing like a stock broker during the recession. The anticipation of getting on the water slide, with a five story, seven second drop, had bent him over in physical pain. As I continued to observe him, he came close to hyperventilating and was in tears.

Me: ‘Hey kid, what’s your name?’

Kid: ‘Jimmy’

Me: ‘You got this buddy – you can do it’.

Jimmy: ‘No! No, I don’t think I can do this!’

Me: ‘Alright Jimmy, first thing you got to do is breathe. We don’t need you passing  out! Pausing for a moment, I continued, ‘You got it buddy. I know you are scared AND you got a lot of people up here cheering you on”.

Everyone turned to look at me. They had originally been only observing Jimmy’s meltdown and now I was dragging them onto ‘Team Jimmy’. I continued to encourage Jimmy, and at the same time initiated intermittent group cheers. Jimmy eventually negotiated with the lifeguard to allow him time inside the ‘pod’ before the door was shut. After sitting in the pod for a moment, the door shut and we all became very quiet. 3-2-1. Whoosh!

In under seven seconds Jimmy was at the bottom. Two minutes later, he was back up and ready to do it again – collecting high fives from ‘Team Jimmy’. Jimmy was beaming with pride after facing his fears. This single event altered how Jimmy views himself – and strengthened his personal courage to face and overcome challenges throughout his life.

What I Learned and What You Can Learn…

Many of us have stress inducers in our workplace and personal life. This stress holds us back and prevents us from experiencing higher levels of happiness and success. Here are four things Jimmy taught me that I believe can help all of us:

  1. We all need someone to have our back. More people are willing to support you than you may realize. Seek them out!
  2. The first person to step out of their comfort zone is going to feel like Jimmy. As a leader, it’s up to you to build a support team.
  3. Facing your fears at work can cause stress – however, most stress is self-induced.
  4. To overcome fear and reduce stress, shift your mindset to Yes!. Focus on your breathing and be willing to take a risk – it is not as scary as the story you tell yourself.

What You and I Can Do…

First, identify the stress inducers in your work and/or personal life. Next, like Jimmy at the height of his panic, pause for a moment and consciously slow your breathing. This will help to take you out of the “flight or fight” mentality. Next, bravely step into that ‘place of fear’ whether it be a conversation or taking action. When you come out the other side, and you will, you’ll realize that your five-story drop wasn’t as terrifying as you originally thought it would be – and you’ll be ready to take on the next challenge!


 

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To He** With Traditional Healthcare! Move Over, There Is Something Better!

The Story…

Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years.

As many of you know, I spent some time as Chief Innovation Officer at Xavier Dr.Amy&Dr.ElenorUniversity. I helped to create and start up the Xavier Center for Innovation. During this time I met one of the most innovative and amazing doctors, Dr. Amy Mechley, MD.

Dr. Amy has a passion and desire to see things done differently in patient care. If you read my blog, It Never Ends…The Journey To The Consumer,  I spoke about “humanizing” health care again. This is a passion for Dr. Amy and her partner, Dr. Eleanor Glass.  I am excited to say the time has come –  they are launching their practice here in Cincinnati – Integrative Family Care.

For the past couple of years, I have spent time talking, ideating, and learning so much about this concept known as Direct Primary Care or DPC.  I will get into this more in a bit – but here is a quick definition from their website:

Direct Primary Care is a simpler way of delivering primary care. It’s an old-fashioned model with a twist. You pay your doctor a monthly fee and that’s it. All your visits are included. And best of all you have quick access with no more three week wait for an appointment.  You have a quick question? Just text me. Not sure if you really need to come in? We can videochat.

Yes! It really is that simple! All of that is included and more. Just go see for yourself! 

What I Learned And What You Can Learn…

WOW! I have learned so much about this concept – it is almost impossible to share it all. Here is a new info-graph our team help put together to explain exactly what Direct Primary Care is and how it works:

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Five Key Elements:

  • My Doc, Right Away – In the DPC model you see, talk to, or video chat with your doctor within 24 – 48 hours. There are many times that it is even faster. Imagine that! A model focused on the patient and not on the system.
  • Saves Me Money – This is a fee-based model. You pay a single monthly fee. No more hidden costs! Full transparency! Yes, you really do take the middle man out.
  • My Choice: Text, Video, Email – Care the way I as a patient desire it. Imagine a parent with a sick child. You no longer have to take the child into the office to expose them to more germs. You can have your visit over video, and best of all, it is HIPAA secured.
  • Longer Appointments – I don’t know about you, but I am sick of having to rush through appointments with my doctor that starts an hour late. Imagine being able to sit and discuss not only my issues for today but my overall well-being. Or, what if the whole family could come in one visit! Consumer-patient friendly care!
  • Family Docs – Isn’t this what care was supposed to be? My whole family is covered and our well-being is at the center of the healthcare experience – not a financially motivated system trying to get their money. Real authentic care! I’m in for this!

What You And I Can Do…

Try it. See if it is for you and your family. Research to see if you have any Direct Primary Care physicians in your area. For so long we have been asking for transparency, authenticity, and humanization of health care. I believe this is the way.

Is it perfect? Probably not. But, is it better than anything I have seen out there? Absolutely! If you have questions, send me a note to Dr. AmyDr. Eleanor, or myself. We believe in this and we are ready to see the face of health care change!

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The Power Of A Premium Consumer Experience

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special.

The Story…

Recently our team began working with one of our partners to lay the foundation
for this type of premium experience for their members. Two of the foundational UNADJUSTEDNONRAW_thumb_2748tools we use is ethnographic research and empathy mapping. During this process, we did live interviews, made phone calls, and created “How Might We” statements. Two of the test phone calls were to healthcare companies, and one to a service based company.

Let me say this, two of those experiences were anything but premium, and one did not let us down at all. They provided fantastic service. Now I know, you want to know the names of those companies – but I am not going to reveal them on this blog. With that said, you can probably guess which ones were which, but I will tell you, both of our calls within the healthcare industry were not only dissatisfactory but overall, unhelpful. The one in the service industry went above and beyond to not only meet our needs but exceed them.

What We Learned…

I have stated over and over again, that there is so much to learn from organizations that are service based and built around the needs of the consumer. Recently, I read an article on the 5 publixCompanies With Envy-Worthy Customer Experience. The companies are Zappos, Publix, Southwest Airlines, USAA, and Nordstrom’s. I have had personal experience with four of them, and they each focus on the consumer first on the consumer above anything else. I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix, and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group.

I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group. They KNEW US, SURPRISED US, AND MADE IT EASY FOR US to shop there. Whether it is knowing our name or our tastes – they consistently meet our needs and make us feel like we were #1!

What We Can Do…

The Power Of A Premium Consumer Experience has no price tag to it. As the Nason Group works with partners we cannot stress this enough. Our value proposition to organizations is that we MEET PEOPLE WHERE THEY ARE AT! Invest up front to meet your consumer where they are at and it will not only bring loyalty but ultimately revenue and profits to your business. We will continue to live by this motto and encourage every one of our partners to do the same.

What You Can Do…

Take 30 minutes this week and go spend time with your consumer. Ask them 3 simple questions.

  1. What do you like about our product or service?
  2. What is one thing you would change about our product or service?
  3. How can we get to know you better?
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And So It Begins…The Journey To The Consumer!

The Story…

It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables.

Some of you will remember the first time you walked into a room set-up like that. You might have felt uneasy! Perhaps you were even a bit afraid! Some of you may have felt strong resistance and thought to yourself,  “No Way, I’m not doing this!”

Well, this scene was no different. One by one they entered the room – not really sure what was about to take place, but willing to give it a try! The facilitators joined all 10 of their key stakeholders at the table – we were all ready to go! And so it begins (dun-dun-dundun) – The Journey To The Consumer!

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This was the dynamic scene that our team was honored to facilitate this week. We are working with an empathy-driven partner as they begin to peel back the layers to build a stronger relationship with their members.

We met two of the executives from this organization in July of last year where they heard Shawn speak about Breaking The Rules! These executives were excited, intrigued, and ready to take on this amazing opportunity. And so, the journey began this week. You will hear more about their experience over the next 10 – 12 weeks: What we learned! What we failed at! But most important, how we impacted the lives of their members!

What We Learned…

Over the past several years, in many different organizations, our team has led events just like this – and each and every time, we all learn something new. What I love the most is at the end of every day we ask that question, “What Did You Learn?” Here are some of the answers we heard the last two days:

  • No better time than now… Gotta do it right!
  • Now’s the time, we are a fresh pair of eyes!
  • Energized!
  • Having this conversation is critical!
  • Grateful!

These are very powerful words for each of us to hear. We at the Nason Group learned this week, that the group we are working with have heart, have passion, and possess a sincere desire to put the member first! The challenge before this team may be big, but we absolutely believe they can do it!

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What We Will Do…

It is simple! We will stand with and support this team on their journey. We will help guide, direct, and, point them in directions that lead them straight to the consumer. The journey to the consumer is not always easy, but it is always the right way to go. We are also committed to helping this organization with the tools and knowledge to move this work forward long after we are out of there.

What You Can Do…

Very simple! Take the first steps to begin this journey in your organization or business. If you know someone that can help you with it great. Find them and ask for their help. If not, reach out to us at the Nason Group! We partner with you and help you meet the needs of your consumer! One piece of advice, don’t be afraid to start the journey! There is no better time than now!

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Surprise, Surprise! – The Ability To SURPRISE Your Consumer!

The Story…

Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple!

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” ~ Steve Jobs

The story goes something like this: There once was a family visiting Walt Disney World. It was a beautiful fall morning, and the family had just finished breakfast at Disney’s Animal Kingdom. They were waiting to use their next fast pass, so they decided to do some window shopping. At one of the confectionary shops, they came across an amazing display of caramel apples that looked like different animals. A Disney cast member greeted the family with a simple, hello! As the family was standing there admiring the creative work, the daughter looked up to her father and asked if she could have one (now remember, they had just finished breakfast.) The father told his daughter, “Honey, not now! We just finished eating.” 

The family went to leave the store to make their way to the ride, when the father felt a slight tap on his shoulder. He turned around and it was that cast member. img_5927The cast member politely asked if they could present a small gift to his daughter. The father said, YES! What the father did not know is that cast member had been listening so well, that they heard the girl ask specifically for the elephant caramel apple. And, there it was, in a  lovely box ready to give to her. The little girl was so happy and asked her father if she could keep it. Well of course, the father had to say, Yes!

This story is about my family and my daughter. Now, some people might have been upset over the interaction, but to be frank, I was totally SURPRISED! That cast member knew we could afford to buy that apple, but they wanted to do something unforgettable and incredibly powerful for my daughter and me.

The Learning…

That experience happened months ago – and yet, it is still fresh in my mind. It was so simple for that cast member to provide an unforgettable experience. She lived out the principles of Know Me, Surprise Me, Make it Easy to a tee. She took the time to listen. 

Here is my learning: listen, listen, listen! The cast member got to KNOW my family and ME in a short period by listening to our conversation. She saw an opportunity to SURPRISE ME by getting to my daughter’s heart and in doing so, she created a magical experience for me as well. Finally, she MADE IT EASY with a single $5 apple. For the rest of that day, my daughter could talk of nothing else but the experience of receiving that little elephant.

“Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you!”

What We Can Do…

Listening is a simple concept, but again, sometimes it is also the most complicated thing to do. I will LISTEN to those around me. Whether it is my wife, my children, a co-worker, or our consumer.
We all have a listen-learningstory, and it deserves to be heard. As a matter of fact, consumers expect and demand it today. Mason Thelen in his article From ‘Mad Men’ to ‘Math Men’: Listen To Your Customers Not Your Gut discusses three main concepts around personalization, silos, and technology. The customer is telling us what they want; we just have to LISTEN!

Take 30 minutes this week. Hit the streets! Listen to those around you. Get to know your consumer or customer. They will tell you what they want and need. It is our job to take it to the next level.

Remember this: KNOW ME, SURPRISE ME, and MAKE IT EASY!

 

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Creating A Magical Experience! How You Go From Finance To Consumer-Centered Innovation!

I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career as a musician and I was living in Orlando. My wife and I are huge Disney fans, so I took a leap and applied for a finance position (because that is a logical jump) and I got it.

Over the next six years, I had an incredible journey. I worked with extraordinary cast members, learned a great deal, and even worked with the Disney Cruise Line. Let me be clear! Disney has a culture of innovation. You begin to find yourself thinking differently – looking at things from a new perspective and ultimately, crafting business decisions differently. In the final part of my journey at Disney, I had the honor to become a Walt Disney Imagineer – an experience that transformed me.

WOW! What a journey it was!  It was an incredible time in my life. I got to do CONSUMER CENTERED INNOVATION Disney style. I learned two things that changed the course of my life.

First, I learned I hated finance!

Second, I learned there is no price tag on creating an experience for your guest, customer, or consumer!

In the two minute video below I share some my thoughts around embracing innovation and creating a premium consumer experience:

As I stated above and shared in the video, there is no price to creating a premium experience for your consumer – whether it be your end-user, a stakeholder, or the person sitting next to you. This idea has become such a passion of mine over the past five years, and I am determined that we can disrupt industries that do not do this well.

Just recently I read an article by, Steve Towers, titled, “The five crucial things successful CX companies do every day.” Here are those five things:

  • Top teams understand CX success and get out of the way of their people to let them get on with it.
  • Customer needs are understood and developed to create the organizational alignment towards successful customer outcomes.
  • Being customer-centric isn’t about projects – it is a state of mind.
  • Successful CX transcends measures and implements a rigorous feedback/feed forward framework.
  • CX is both the strategy and the operational objective to overcome needless complexity.

Although I do not know if I agree that these are the top five, I do agree you must start somewhere. That somewhere is with your consumer at not only in the center of what you do but on the whole journey! Involve them like never before! 

Today, I leave you with this thought: What are you doing for your consumer? Are you focused on them in everything you do? It is not always easy, and sometimes it can be challenging. Take 30 minutes this week and do the following things:

  1. INSIGHTS: Research three (3) companies that are consumer-centered and are known for their experiences (Nordstrom, Disney, Amazon, Marriott, Delta).
  2. INITIATE: Write down what it is that sticks out to you about those experiences.
  3. IDEATE: Think out of the box! Create potential ideas, solutions, or products you could do using those experiences within your business.

Have Fun!

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I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

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“The Good, The Bad, and The Ugly” of Innovation – Video Blog

What I Learned…

Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements:

  • State of mind when starting a center for innovation
  • How have I personally and professionally changed?
  • What encouragement would I give leaders?
  • Words of caution or wisdom

What I Learned…

The past five years have been an incredible journey and roller coaster. As I look back on them, I realized I would not change a thing. If it were not for the good, the bad, and the ugly, I would not be who I am today as a leader or as a person. I have followed my passion and my dreams – and WOW, it is empowering!

What I Will Do…

On this journey, I have learned one thing about me as a person. I have the ability to connect and build relationships and see things in leaders that they may not see in themselves. My mission now as a leader is to equip others with the courage, passion, and resilience to do this thing call INNOVATION!

What Can You Do…

So, what can you do? Take 15 minutes today and think of the one person you can encourage in life or help find their passion. Call them, text them, or write to them!

Share your experience as a word of encouragement.

Share your experience so they may not have to go through the same things you have.

Share your experience to help them get to the next step.  

I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

Thank you to Mark McFerron for your creative mind in this video and Brownrygg Woolls for your mad video skills!