Innovation

Consumer Experience, Healthcare, Human-Centered Design, Well-Being, wellness

To He** With Traditional Healthcare! Move Over, There Is Something Better!


The Story…

Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years.

As many of you know, I spent some time as Chief Innovation Officer at Xavier Dr.Amy&Dr.ElenorUniversity. I helped to create and start up the Xavier Center for Innovation. During this time I met one of the most innovative and amazing doctors, Dr. Amy Mechley, MD.

Dr. Amy has a passion and desire to see things done differently in patient care. If you read my blog, It Never Ends…The Journey To The Consumer,  I spoke about “humanizing” health care again. This is a passion for Dr. Amy and her partner, Dr. Eleanor Glass.  I am excited to say the time has come –  they are launching their practice here in Cincinnati – Integrative Family Care.

For the past couple of years, I have spent time talking, ideating, and learning so much about this concept known as Direct Primary Care or DPC.  I will get into this more in a bit – but here is a quick definition from their website:

Direct Primary Care is a simpler way of delivering primary care. It’s an old-fashioned model with a twist. You pay your doctor a monthly fee and that’s it. All your visits are included. And best of all you have quick access with no more three week wait for an appointment.  You have a quick question? Just text me. Not sure if you really need to come in? We can videochat.

Yes! It really is that simple! All of that is included and more. Just go see for yourself! 

What I Learned And What You Can Learn…

WOW! I have learned so much about this concept – it is almost impossible to share it all. Here is a new info-graph our team help put together to explain exactly what Direct Primary Care is and how it works:

Screenshot 2017-07-06 06.48.55

Five Key Elements:

  • My Doc, Right Away – In the DPC model you see, talk to, or video chat with your doctor within 24 – 48 hours. There are many times that it is even faster. Imagine that! A model focused on the patient and not on the system.
  • Saves Me Money – This is a fee-based model. You pay a single monthly fee. No more hidden costs! Full transparency! Yes, you really do take the middle man out.
  • My Choice: Text, Video, Email – Care the way I as a patient desire it. Imagine a parent with a sick child. You no longer have to take the child into the office to expose them to more germs. You can have your visit over video, and best of all, it is HIPAA secured.
  • Longer Appointments – I don’t know about you, but I am sick of having to rush through appointments with my doctor that starts an hour late. Imagine being able to sit and discuss not only my issues for today but my overall well-being. Or, what if the whole family could come in one visit! Consumer-patient friendly care!
  • Family Docs – Isn’t this what care was supposed to be? My whole family is covered and our well-being is at the center of the healthcare experience – not a financially motivated system trying to get their money. Real authentic care! I’m in for this!

What You And I Can Do…

Try it. See if it is for you and your family. Research to see if you have any Direct Primary Care physicians in your area. For so long we have been asking for transparency, authenticity, and humanization of health care. I believe this is the way.

Is it perfect? Probably not. But, is it better than anything I have seen out there? Absolutely! If you have questions, send me a note to Dr. AmyDr. Eleanor, or myself. We believe in this and we are ready to see the face of health care change!

Screenshot 2017-07-06 11.39.08

Culture, Innovation, Leadership, Mindset, Power of Yes

Getting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One


“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations.

To get us started, please take a couple of minutes today and watch this video. I encourage you to engage in the call to actions after each one!

The journey to “THE POWER OF YES IN INNOVATION” is a continual learning process – every week, every day, and sometimes every minute! Here are a couple of my recommendations to get you started:

GET “NO” OUT OF YOUR VOCABULARY! This word is stifling. It brings only negativity to teams, organizations, and into personal lives. You must begin to empower the leaders and associates around you to make decisions without fear of failure and try something new!

  • CALL TO ACTION: Take a risk and say, YES! Use the technique, Yes, And It will free you, your teams and the organization to fly to higher heights than you ever imagined possible.

CREATE AN ENVIRONMENT OF LEARNING! Yes, we have all heard this, but do you really do it as a leader? Do you really let your associates, teams, organizations, or leaders FAIL so they can LEARN? I’ve heard many cliche sayings over the past few years such as, “Fail Fast, Fail Forward,” “Fail Fast, Fail Cheap,” “Fail Fast, Fail Often!” What does each of these saying really mean?

I don’t know! But what I do know to be true is this: When you as a leader, as an organization, provide an engaging environment for people to learn, which sometimes includes failing, you will see your teams grow, learn, and move forward!

  • CALL TO ACTION: Find a project where you have space to learn. Do something totally different than how you would do it normally. Journal your learnings! How did it make you feel? What would you do again? What would you do differently? Then move on to your next project.

We would love to hear your thoughts on how these call to actions are helping and transforming you and your teams. Please send them to us at info@nasongroup.co!

See you next week as we continue on the journey to “THE POWER OF YES IN INNOVATION!”

 

 

 

 

Consumer Experience, Design Thinking, Empathy, Healthcare, Human-Centered Design, Innovation

And So It Begins…The Journey To The Consumer!


The Story…

It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables.

Some of you will remember the first time you walked into a room set-up like that. You might have felt uneasy! Perhaps you were even a bit afraid! Some of you may have felt strong resistance and thought to yourself,  “No Way, I’m not doing this!”

Well, this scene was no different. One by one they entered the room – not really sure what was about to take place, but willing to give it a try! The facilitators joined all 10 of their key stakeholders at the table – we were all ready to go! And so it begins (dun-dun-dundun) – The Journey To The Consumer!

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This was the dynamic scene that our team was honored to facilitate this week. We are working with an empathy-driven partner as they begin to peel back the layers to build a stronger relationship with their members.

We met two of the executives from this organization in July of last year where they heard Shawn speak about Breaking The Rules! These executives were excited, intrigued, and ready to take on this amazing opportunity. And so, the journey began this week. You will hear more about their experience over the next 10 – 12 weeks: What we learned! What we failed at! But most important, how we impacted the lives of their members!

What We Learned…

Over the past several years, in many different organizations, our team has led events just like this – and each and every time, we all learn something new. What I love the most is at the end of every day we ask that question, “What Did You Learn?” Here are some of the answers we heard the last two days:

  • No better time than now… Gotta do it right!
  • Now’s the time, we are a fresh pair of eyes!
  • Energized!
  • Having this conversation is critical!
  • Grateful!

These are very powerful words for each of us to hear. We at the Nason Group learned this week, that the group we are working with have heart, have passion, and possess a sincere desire to put the member first! The challenge before this team may be big, but we absolutely believe they can do it!

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What We Will Do…

It is simple! We will stand with and support this team on their journey. We will help guide, direct, and, point them in directions that lead them straight to the consumer. The journey to the consumer is not always easy, but it is always the right way to go. We are also committed to helping this organization with the tools and knowledge to move this work forward long after we are out of there.

What You Can Do…

Very simple! Take the first steps to begin this journey in your organization or business. If you know someone that can help you with it great. Find them and ask for their help. If not, reach out to us at the Nason Group! We partner with you and help you meet the needs of your consumer! One piece of advice, don’t be afraid to start the journey! There is no better time than now!

Consumer Experience, Innovation, Trends

Consumer Trends for 2017 – What are they and how do they impact your consumer?


The Story…

Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products -and services that will meet the consumer where they stand – either now or in the very near future.

In December 2016,  Ericsson Consumer Lab released their report, “10 Hot Consumer Trends 2017.”  The report is the result of online surveys conducted this past October, of advanced internet users in cities across the globe – to include Berlin, Chicago, Jakarta, Moscow, San Francisco, New York, Shanghai, and Toronto, just to name a handful. The respondents were not only a mix of nationalities – but age as well, with a span of between 15 and 69 years of age. Those surveyed are heavy users and early adopters of all kinds of digital technology – such as fitness trackers, smartphones and watches and the latest virtual reality headsets. They have their eyes and demands on the future – and we are listening.

We also took a look at the “Top 10 Global Consumer Trends for 2017” report by Daphne Kasriel-Alexander for Euromonitor International. Some of the areas examined in their report are the changing narrative of aging, children as “consumers in training”, the road to “faster shopping”, keeping it real as an organization – authenticity is a game changer for many consumers, personalizing the customer experience, post-purchase relationships, and wellness as a status symbol.

What We Learned…

From these two in-depth pieces of research, Nason group has identified our list for focus in 2017. Here is what we want to examine deeper:

2017 Consumer Placemats Picture

These are exciting, dynamic trends to watch. Our goal is to help our clients understand the implications of these trends for their consumers as they stand today, the impact of a competitor’s early leverage of the trends, the steps necessary to educate the organization on potential impact and lastly, as a leaders, how do these trends impact my ability to successfully lead my organization?

There is a great conversation around each of the 12 consumer trends for 2017 – we look forward to sharing our insights and opening a dialogue with you as you examine each one with us.

What We Will Do…

Our commitment is to continue to research globally where consumers are going and what they are expecting from organizations around the globe. We will continue to bring forth insights to not only help our partners but all those around us.

What You Can Do…

We would like you to consider these four questions as we journey through these trends over the next few weeks.

  • What are the implications of these trends on consumers using my product (s) or service (s)?
  • How might this trend impact my business if my competitors were to leverage this trend?
  • What steps to learn more about how this trend might affect my business?
  • As a leader, how might this trend impact my leadership style? And, what can I do about it?
Innovation, Leadership, Power of Yes

Why Do You Hire A Crazy Person With Passion? Innovation Is Why!


“You Hire Crazy People!”

That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no matter what industry you are in. Recently, I sat down with one of our team members, Brownrygg Woolls and shot this quick video. Enjoy!

In the video I reference a blog post I wrote entitled, A Hustler, Hacker, Storyteller, Singer and Artist Walk Into A Bar. In that blog I shared about the team I worked with at the time. Although I work with a slightly different team today the principle is still the very same. There must be DIVERSITY & DIFFERENT THOUGHTS PROCESSES on your team to make it a success. I do not allow myself to hire or partner with anyone like me (that would be very scary anyways!)

In that same session with Brownrygg, he asked another question, “As A Young Person How Do You Prepare For This Field?” Here is my response:

Passion, Passion, Passion!

Why Passion? Any person with passion will run til’ they cannot run anymore. They will dig in until they find the answer. As a leader, I remember two team members who on paper would did not look to be the right fit, but they had something about them that resonated with me. I knew they were the right fit for the job. And guess what? They were! Yes, I believe in a foundation of education with any career, but as I stated in that short video – Do Not Read A Resume! Read The Person! Read Their Passion!

“I’d Rather Lose Myself In Passion Than Lose My Passion.” ~ Jacques Mayol

So, here is my challenge to you today as a leader or team member in the world of innovation: Surround yourself with diversity. Make sure you bring in skill sets that you do not have yourself. But most important, build a team filled with passion and you can conquer anything! Go Kick some #%$ today!

Consumer Experience, Human-Centered Design, Innovation, Leadership

Creating A Magical Experience! How You Go From Finance To Consumer-Centered Innovation!


I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career as a musician and I was living in Orlando. My wife and I are huge Disney fans, so I took a leap and applied for a finance position (because that is a logical jump) and I got it.

Over the next six years, I had an incredible journey. I worked with extraordinary cast members, learned a great deal, and even worked with the Disney Cruise Line. Let me be clear! Disney has a culture of innovation. You begin to find yourself thinking differently – looking at things from a new perspective and ultimately, crafting business decisions differently. In the final part of my journey at Disney, I had the honor to become a Walt Disney Imagineer – an experience that transformed me.

WOW! What a journey it was!  It was an incredible time in my life. I got to do CONSUMER CENTERED INNOVATION Disney style. I learned two things that changed the course of my life.

First, I learned I hated finance!

Second, I learned there is no price tag on creating an experience for your guest, customer, or consumer!

In the two minute video below I share some my thoughts around embracing innovation and creating a premium consumer experience:

As I stated above and shared in the video, there is no price to creating a premium experience for your consumer – whether it be your end-user, a stakeholder, or the person sitting next to you. This idea has become such a passion of mine over the past five years, and I am determined that we can disrupt industries that do not do this well.

Just recently I read an article by, Steve Towers, titled, “The five crucial things successful CX companies do every day.” Here are those five things:

  • Top teams understand CX success and get out of the way of their people to let them get on with it.
  • Customer needs are understood and developed to create the organizational alignment towards successful customer outcomes.
  • Being customer-centric isn’t about projects – it is a state of mind.
  • Successful CX transcends measures and implements a rigorous feedback/feed forward framework.
  • CX is both the strategy and the operational objective to overcome needless complexity.

Although I do not know if I agree that these are the top five, I do agree you must start somewhere. That somewhere is with your consumer at not only in the center of what you do but on the whole journey! Involve them like never before! 

Today, I leave you with this thought: What are you doing for your consumer? Are you focused on them in everything you do? It is not always easy, and sometimes it can be challenging. Take 30 minutes this week and do the following things:

  1. INSIGHTS: Research three (3) companies that are consumer-centered and are known for their experiences (Nordstrom, Disney, Amazon, Marriott, Delta).
  2. INITIATE: Write down what it is that sticks out to you about those experiences.
  3. IDEATE: Think out of the box! Create potential ideas, solutions, or products you could do using those experiences within your business.

Have Fun!

embraceinnovation

I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

Design Thinking, Human-Centered Design, Innovation, Leadership, Power of Yes

Innovation Is Not Work! Innovation Is A Lifestyle!


What I Was Doing…

This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could it have just been life itself? The answer is YES – to all of the above!!

 It was exactly one year ago this week that I walked into a new job with one of the best people I have had the pleasure to know in my life. We had an enormous challenge before us – but we never doubted our ability to get the job done. We met and worked with talented, dynamic and compassionate individuals. In the course of that experience, so many lives and an incredible business were transformed.

One of the things that made this experience so exciting for me was that my leader, my friend, trusted me and allowed me to move in a direction that I had always wanted to go. We were able to focus on transforming a culture and a business model. But the coolest part was witnessing the people transform and take flight – how innovation became part of their creative DNA.

Over the past year, I have learned more about who I am and what I want to do. Most importantly, I know what I do not want to do. I have learned the type of leaders I like to be around, and the kind of teams I like to be a part of – ones with:

Passion!innovation-isnt-work

Drive!

Intensity!

The Spirit To Learn!

The Spirit To Fail!

The Spirit to Live Life Fully!

I witnessed people achieve what they did not imagine they could achieve. I saw them take flight when they did not believe they even knew how to fly. Together, we built a model of innovation that allowed us to not only do it as a job, but to live it, breath it, and have fun with it.

What I Learned…

I want to focus on my learnings on how we measure success in innovation and the impact it has on teams. Just recently I stumbled across another innovator, Adam Malofsky , who has written on the subject of innovation as a lifestyle. The cool thing is that he lives close to me. In his article, Innovation is a lifestyle, not a bunch of metrics,  Adam shared an article in Forbes about innovation metrics. The industry is caught up on ROI (Return On Investment) but not on ROI (Return On Innovation). The metrics around these two ROI’s are very different. Return on investment is all about the money. Return on Innovation is all about the people, the process, what you have learned, and sometimes about the money. 

Now do not get me wrong. I started my journey as a corporate finance person. I understand the impacts to the bottom line or the top line. However, in innovation, this cannot be the primary focus – or you put shackles and chains on the innovators within your organization.

I see innovation as a lifestyle. If you’re not doing it 100% of the time, as a part of your body and soul, it’s hard to be truly innovative.”  ~ Adam Malofsky

Yes, and Amen! When you are a leader of innovation, you have to provide space for people to breathe, for them to explore what change looks and feels like. I use to believe that everyone could be an innovator. Here is what I believe now: Everyone has the ability to learn the process of innovation, but not everyone is an innovator at heart!

What I Will Do…

Over the next year, I am going to focus on living out Innovation as a Lifestyle! I will not focus solely on the business or the situation, but rather on the why we are doing what we are doing. As a leader, I am going to unleash the power of yes in innovation by equipping my team and my client’s teams to envision and do things they may not believe possible.

In his post, Adam went on to say, “Innovation is not a program. It’s a life-long enterprise. It’s a lifestyle.” I could not agree more with him. Innovation has changed my life; it drives who I am today as a man, father, husband, and businessman.

What You Can Do…

If you are an innovator – a person that believes wholeheartedly that innovation is a lifestyle – I encourage you to take time this week to focus and declutter the obstacles in your life or work that are preventing you from living an innovation driven life. I know, it may not be easy, but get back to the things you love. Do what you do best!

Remember, Innovation is not work – Innovation is a lifestyle!

innovation-isnt-work-2

I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

Consumer Experience, Design Thinking, Empathy, Human-Centered Design, Innovation

VIDEO BLOG: “Run Forrest Run!” – Running Ahead Of Your Bullies


What I Was Doing…

We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!”

When Forrest began to run, it was not pretty. As a matter of fact, it was downright pitiful. He was running down that dirt road in braces with nowhere to go. But he did not give up. He kept running as fast as he could to get away from the bullies. Before you know it, the braces started to break and fall off – much like shackles being removed from a prisoner. FORREST WAS FREE! 

He could not only run, but he could run fast – and he outran the bullies – becoming stronger in the process!

What I Learned…

The moral of that scene is much like many of our experiences in the world of innovation. We find ourselves faced with bullies – sometimes from the outside – but many times from within our walls. People are often afraid of the unknown. They fear that they might mess-up or worse, they might fail.

Recently I was asked about running ahead – and if there were anything I would do differently in my approach to innovation within the two industries – healthcare and higher education – that need INNOVATION. Here is my response:

What I Will Do

As a man, father, husband, and leader, I have made a conscious and challenging choice – to let people run!  As I was preparing for this week’s blog post, I came across a page on LifeHack.org entitled, Run, Forest, Run! 16 Life Lessons We Can Learn From Forrest Gump. As I read through it, I found that many of the points highlighted need to be part of our innovation toolkit. Here are the six I believe are key:

  • Don’t Be Afraid To Be Honest – If we are willing to be honest, we may be able to come to the right sooner than later.
  • Don’t Be Afraid To Lose (Fail) – Fail Fast, Fail Forward! Just Do It!
  • Always Try New Things. You Might Be Great At Them – If we do not try new things, everything will always be the same. That is not Innovation!
  • Sometimes, You Just Have To Do The Right Thing – Even When Everyone Tells You Not To – Remember, we all are humans. We all are consumers. Do what is right!
  • You Never Know Who’s Lives You’ll Change – Exactly!
  • Do What You Love – Why would you do anything else?

What You Can Do…

It is all about RUNNING! It is all about taking ACTION! We as innovators know what needs to be done, but what matters the most is that we – RUN!

I encourage you to take 30 minutes this week and do something that you have been afraid to do. Go have fun! Go learn something new! Break free!

I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

Thank you to Mark McFerron for your creative mind in this video and Brownrygg Woolls for your mad video skills!

Consumer Experience, Design Thinking, Human-Centered Design, Innovation, Leadership, Power of Yes, Teams

“The Good, The Bad, and The Ugly” of Innovation – Video Blog


What I Learned…

Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements:

  • State of mind when starting a center for innovation
  • How have I personally and professionally changed?
  • What encouragement would I give leaders?
  • Words of caution or wisdom

What I Learned…

The past five years have been an incredible journey and roller coaster. As I look back on them, I realized I would not change a thing. If it were not for the good, the bad, and the ugly, I would not be who I am today as a leader or as a person. I have followed my passion and my dreams – and WOW, it is empowering!

What I Will Do…

On this journey, I have learned one thing about me as a person. I have the ability to connect and build relationships and see things in leaders that they may not see in themselves. My mission now as a leader is to equip others with the courage, passion, and resilience to do this thing call INNOVATION!

What Can You Do…

So, what can you do? Take 15 minutes today and think of the one person you can encourage in life or help find their passion. Call them, text them, or write to them!

Share your experience as a word of encouragement.

Share your experience so they may not have to go through the same things you have.

Share your experience to help them get to the next step.  

I would love to share your story on the POWER OF YES in INNOVATION in my upcoming book! Send me an email with your story.

Thank you to Mark McFerron for your creative mind in this video and Brownrygg Woolls for your mad video skills!

 

Consumer Experience, Design Thinking, Innovation, Leadership, Power of Yes

“No, We Can’t Do It!” – The POWER OF YES In Innovation!


What I Was Doing…

“No, we can’t do it!”  This is the most common phrase I have heard in my years as a leader in innovation. From big organizations to small ones, from the government to educationresilient-quote. It seems that it is easier for people to say, no, instead of YES!

This week I began working with a new client that comes from a very strict and regulated organization. The team is faced with more opposers than supporters at times. Their mission is powerful to help change the lives of those they serve and make them better. You would think it would be easy to innovate, but it’s not for this team.

What I appreciated during my time with them was their passion to keep moving forward, their passion to make a difference and not let the organization take them down. I would love to say in my own personal walk that I always had that attitude, but I did not. I allowed at times for the organization to overpower my passion. To distract me from the greater good of what I was called to do. NEVER AGAIN!

What I Learned…

The team this week taught me again what it means to have RESILIENCE. Resilience is the ability to become strong, healthy, or succeresiliencessful again after something bad happens. In my world, many times that is focused on failure or the failure of a new idea, solution, product, or service.

As I look back on my experiences, there have been times where resilience was the only thing that got me through what I was doing. I had to have a mindset that nothing would distract me from the purpose or mission in front of me. I am not going to lie; innovation is not for the faint of heart. It is for the person who is willing to take the biggest challenges, opportunities, or frontiers not yet explored and go after it.

What I Will Do…

This week as I was traveling I viewed an infographic published by The Center For Creative Leadership  entitled, 8 Steps To Become More Resilient. Here it is:

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As I read through the infographic, I realized it really did come back to simply saying, YES!

Yes, I will accept change!

Yes, I will learn!

Yes, I will take charge of my destiny!

Yes, I will find my sense of purpose!

Yes, I will be me!

Yes, I will have relationships!

Yes, I will reflect!

Yes, I will shift!

Yes, I will shift!

This is truly the essence of the POWER OF YES IN INNOVATION! You have to say, Yes to yourselves some mornings when you get up, or when you walk into that meeting where you know you are gong to face opposition. You have to have RESILIENCE!

So, over the next week, I am going to focus on these eight steps to becoming more resilient. I will encourage all those that I come into contact with to do the same. Say, YES first, then take action!

What Can You Do…

So, what can you do? I am going to ask that you take 30 minutes and identify one area where you are facing opposition or challenges – whether it is at work, at home, or anywhere you are a leading a project. Look at each of the eight steps above and identify how you can say YES in that situation! It may simply be to accept the change. Or, maybe you will need to work on building a positive relationship. After, you spend these 30 minutes, GO DO IT!  

II would love to share your story on the POWER OF YES in my upcoming book! Send me an email with your story on being resilient.

power-of-yes-talkbubble