Who We Are

/ Who We Are

WHO WE ARE

Our Beliefs & Principles

Our Beliefs

WE BELIEVE in falling in love with the problem, not the solution.

WE BELIEVE in three foundational design principles: know me, surprise me, and make it easy for me.

WE BELIEVE that you can either disrupt or be disrupted. (And, we choose to disrupt.)

WE BELIEVE that the voices, stories, and lives of consumers lead to game-changing ideas.

WE BELIEVE that no one shows up for the party because of the mild salsa.

The Nason Group lives by three principles: Know Me, Surprise Me, Make It Easy

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KNOW ME

How can you possibly design for someone without giving a rat’s a** about what makes them tick? All disruption journeys begin by pressing the pause button, diving into the deep end of the empathy pool, and figuring out how you can make your consumers feel known and cared for.

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SURPRISE ME

It’s the difference between meeting expectations and blowing them so far out of the water that it catches everyone off guard. By harnessing each new day’s opportunity to take it up a notch, you get to earn loyalty and make people feel special by declaring that every night is opening night.

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MAKE IT EASY

The world is already filled with too many overcomplicated systems, processes, and procedures. Why add to the mess? At every step, juncture, and interaction, you have to demolish the barriers that make people want to poke their eyeballs out. It’s not as hard as it seems.

The Nason Group utilizes ethnographic research, data, and years of real-world experience within several industries to help organizations move from ideation to implementation.

What We Do

WE PARTNER WITH YOU TO TACKLE BIG HAIRY PROBLEMS

We’re tired of the status quo and we hope you are, too. To overcome the problems facing the health care industry, we partner with organizations who are ready to stare their challenges in the face, think boldly about new ideas, and create a business plan to move the needle.

 

Using consumer-centered design, we’ll show you how to learn from your consumers, figure out exactly the right problem to solve, and dream up and test solutions fast and cheap before you take on any risk. Keeping your consumers in the center of the decision-making process, we’ll get more done in a few days than you typically get done in six months. We’ll even create measurement strategies to prove the value of impact.

HOW WE DO IT

Business Model Innovation

Transforming and rethinking your organization around a clear (though not always obvious) consumer, patient, or member need and then redesigning your business to meet that need.

Empathy Research

Understanding your consumers by utilizing tools such as personas, journey mapping, storytelling, day-in-the-life journeys, and community safaris.

Design Sprints

Transform your organization by putting stakeholders in one room to empathize, define, ideate, and prototype solutions to a specific problem. What normally takes a year will happen in less than a week.

Training

Want to increase your organization’s capacity to keep up with a changing world? Let us help your team discover ways to disrupt, innovate, rethink, and transform.

HOW WE DO IT (DIFFERENTLY)

As a game-changing disruptor, I hereby pledge to:

Pledge


• Channel my passion into action
• Harness the power of empathy
• Go “all in” and put the consumer first
• Build a league of heroes who will change the system
• Work fast and cheap, fail regularly, and never accept the status quo
• Never be OK with mild salsa