Consumer Experience, Design Thinking, disruption, Empathy, Healthcare, Human-Centered Design

Disruption Is in the Air


No Comments

When the Nason Group leads a sprint (a fast-paced gathering that solves big, hairy problems in a ridiculously short amount of time), we don’t call the attendees “participants.” There’s nothing wrong with being a participant, of course, but it’s not the mindset we need people to have if they’re serious about changing the healthcare system.

So, what mindset is needed? The mindset of a disruptor. By identifying the people who join us for sprints as “disruptors,” we’re putting our stake in the ground to say that we’re ready to think in new, bold ways about connecting people with the health services they need to live healthy, fulfilling lives.

Becoming the Disruptive Type

When we refer to our partners as “disruptors,” we often confuse people who don’t consider themselves to be the disruptive type. At the very least, we make them wonder IMG_1851what the heck they’ve gotten themselves into. One of my favorite things about being a disruption evangelist (more on that later) is getting to watch people shift from being a bit confused and unsettled to claiming the mindset and lifestyle of a disruptor.

This shift happened last week at a design sprint that our team lead in Tampa, FL. We had the privilege of bringing together two incredible companies who are working together on a joint venture. And, well, disruption was in the air. You could feel the energy in the room change as people embraced their inner-disruptors and grew more passionate about their ability to make a significant impact in the healthcare ecosystem.

Here Are Some of Our Insights from the Recent Sprint:

Disruptors Are Not Firefighters—Instead of putting out fires (constantly solving small problems), disruptors focus on changing the system. They focus on high-impact ideas that are sustainable

Disruption Starts with Empathy—Disruptors commit to not knowing the solution to the problem until they’ve engaged a good bit of empathy. Too often, leaders make big decisions that affect lots of people without truly understanding the people’s lives that the decisions affect.

Becoming a Disruptor Means Personal Change—IMG_1828 Disruption is not just a mindset, it’s a lifestyle. This lifestyle is disruptive to your thoughts, actions, and relationships. It’s the value system for how you make decisions, invest your energy, and interact with the world.

Disruptors Go “All In”— Disruptors make the problem personal and they’re willing to engage their whole selves in solving the problem. They fully commit to empathizing with the people affected by the problem and don’t stop until the problem is solved.

Disruptors Work Collaboratively—Disruptors know that they need each other. Tackling big, hairy problems, requires a coordinated group effort from passionate people who are not OK with the status quo. Disruptors know that the right people have to be in the room to solve the problem.

Being a Disruption Evangelist

Earlier I mentioned my role as a disruption evangelist. I take this role seriously as I create opportunities for people to “convert” to a lifestyle of disruption. I see my role as IMG_1837bringing people together so they can hear each other’s stories, embrace each other’s passions, and explore the lifestyle of disruption. Along the way, I hope to show them the power they embody as healthcare professionals and the potential they hold for changing people’s lives.

Any chance you want to join us on this journey by becoming a disruption evangelist? By standing proud as a disruptor, setting an example for others to follow, and relentlessly calling upon the people in your ecosystem to take on a disruptive lifestyle, we can and will change even the biggest problems in the healthcare ecosystem.

IMG_1840
#wearedisruptors
Design, Design Thinking, Empathy, Healthcare, Human-Centered Design, Patient Experience, Power of Yes

The Shift In The Atmosphere: Moving From Talking To Experiencing


No Comments

What do you get when you bring together over 300 design-oriented people who have a passion for changing the healthcare landscape? You get the 2018 HXD Conference that the Nason Group helped sponsor last week in Boston. It was two days of bold presentations, stimulating conversations, and high-powered networking around the theme of improving health through design and innovation.

For me, one of the most significant moments during the conference happened when four college students shifted the event from a professional gathering to a group of people with Screenshot 2018-07-04 21.54.22connected hearts. The students were from the Berklee School of Music and each performed a song they had written about a social issue that was personal to them. As we listened to songs about tough topics such as eating disorders, tough neighborhoods, and rape, I gained yet another perspective on empathy: Empathy brings people together in a way that’s almost impossible to describe.

As I sat mesmerized by the power of the songs we were hearing, I looked around at the rest of the people in the audience. They, too, were completely enthralled. There was a different feeling in the room when the singers were finished. These four brave college students moved us from talking about empathy to experiencing empathy and, in experiencing empathy, our relationships changed. We were no longer just people sitting in a room. We were people with connected hearts.

There’s a saying in musical theater that I just love: When the emotion is more than words can handle, it’s time write a song. In sharing their songs—their personal stories—with us, they were showing us the depths of their hearts.

That’s really the point of empathy, right? Connecting with other people’s hearts. Understanding the feelings that drive the other person’s thoughts and behaviors. Immersing yourself in the other person’s world so much that you can actually feel what the other person is feeling.

After experiencing this mini-concert, we were excited to debut the prototype for our new Empathy Workout during a lunch and learn (well, we actually called it a “Lunch and Empathy Workout Cards_HoldingHandsDisrupt”) on the second day of the conference. It was a great way to continue the theme of embracing empathy as we challenged the participants to approach empathy like a muscle that needs to be exercised to be useful. The Workout is a 14-day program where you select a card each day that gives you an exercise to complete that will help you develop your empathy muscles. And, yes, some of the exercises will push you out of your comfort zone.

Look forward to hearing more about the Empathy Workout in the weeks ahead, but for now, go find a way to connect with someone else’s heart. We’ll never be able to truly change the healthcare landscape without developing the skills, confidence, and vulnerability for engaging each other’s hearts!


 

Consumer Experience, Design Thinking, Empathy, Healthcare, Human-Centered Design, Innovation, storytelling

You Are Invited To My Bell Ringing Ceremony! #NoMoreChemo Party!


No Comments

The Story

Last week, Michael and I returned to Las Vegas to work with one of our partners, Cure 4 The Kids. Over the past few months, we’ve enjoyed getting to know their team and organization as we’ve begun helping them shape their strategy for the next few years. On the first morning of our visit, our meeting shifted from strategic conversation to a moment that touched us deeply and framed our purpose for the trip, and potentially how we work going forward.

Imagine this with me, you are standing in the middle of a waiting room, and there is a bell hanging on the wall behind a locked plexiglass door. Underneath the bell reads this:

Ring this bell

Three times well,

It’s toll to clearly say

My treatment’s done,

This course is run,

And I am on my way.

IMG_0923.jpgThat poem is special for the children at Cure 4 The Kids. They get to ring that bell at their NO MORE CHEMO PARTY! Yes, that is right. This is the day when treatment is completed and they begin their next stage of life in their new normalSo there we were, standing in the waiting room, with associates, and families waiting for treatment. And now with the little girl, who is now five and her family as she gets to ring the bell!

After that ceremony, we attended an party with the family. WOW! Did we learn a lot! This young lady’s name is Cierra. She is five and has a twin sister Sophia. Cierra was diagnosed at 18 months-old with leukemia. We learned that Cierra’s favorite color was pink, and she loved Barbies. So at the party, there were pink Krispy Kreme donuts, and Barbies. I remember when she looked at me, and told her Mommy, “he dyed his hair pink just for me.” I looked at her and simply said, YES I DID! Her story is powerful and inspiring, and we will share more details later on her journey. What I want to share is some empathy highlights and learnings from that day when Michael got to sit down with the family.

  • Become The Expert – Many times for these families, the mother or father have to become the expert and learn as much as they can about the cancer or disease. And at the same time, they have to still be able to function in their day to day lives.3QzVWFM7TeSY6HM1gZNsJg
  • Talk To Me Like I’m A Seven Year Old – These families have to learn not to nod and pretend like they understood what is happening. They have to ask questions. Lots of questions. Google words that they don’t understand. And, again, remain strong for their child.
  • “What Would You Do If This Was Your Child?” – It is ok during this time to ask your clinical team, “What would you do if this was your child?” Every parent, every person wants whats best for their child or family member.

There are so  have many other things we could share, but we just wanted to scratch the surface today, but most important, we wanted to celebrate Cierra and her new norm. LIFE WITHOUT CANCER! Remember this, CANCER SUCKS!

What I Learned And What You Can Learn

This is pretty simple for me this week. I learned that we must be willing to walk a day in the shoes of the human (not a patient) and their families. We work in a very complicated industry and want to make significant change. It will not be easy, but we will do it, one human at a time.

What I Will Do And What You Can Do

We have committed as a team to stop and listen! Listen to what everyone on the journey is going through. A diagnosis in a family can be world changing, and we need to have empathy for not just the human, but for the family.

I challenge you this week rather you are a healthcare provider or work in the industry, to remember to put the human first, and the disease or diagnosis second. I applaud Cure 4 The Kids and the journey they have created for their families.

Go and kick CANCER’S ASS today! I look forward to my next #nomorechemo party!

Consumer Experience, Empathy, Healthcare, Human-Centered Design, Innovation, Mindset, Patient Experience, storytelling, Teams

Down 30 Pounds! Who Gives A Sh**? My Personal Journey To the Best Me!


No Comments

The Story

Three months ago, I walked into my providers office to get some medicine to deal with the “junk” I had gotten after the holidays. Unbeknownst to me, it would be a visit that changed my health journey. When the nurse took my blood pressure, it was 188/102. What? My blood pressure has never been that high. As a matter of fact, my pressure has always been low. It literally rocked my world and led me to where I am today.

As I wrote in last week’s blog, my mother died fullsizeoutput_3c5dprematurely, two of my uncles passed prematurely, and my father battled high blood pressure and cancer in his lifetime. Many of my family members have struggled with morbid obesity in their lifetimes and, for the last 18 months, my brother has been navigating health challenges.

After learning about my high blood pressure, I left the doctor’s office in a mix of emotions. I wasn’t sure what I was going to do, but knew I had to do something. In addition to the high blood pressure, I knew that my weight was creeping back up to the heaviest I’ve ever been. This was not acceptable! At that moment, I promised myself and my wife that it was time to focus on getting healthy again.

Changing my behaviors has not been an easy or fun journey, but each and every day I have put one foot in front of the other to make better health choices. Today I am happy to announce that I have lost over 30 pounds and, most importantly, all my numbers are almost all back to normal. Hallelujah!

What I’ve Learned And What You Can Learn

There is no secret sauce or magic potion that has made this happen. I’m not taking any supplements or shots and I haven’t been smoking anything to help in this process. Like so many other people in the world, I started using the new Weight Watchers app to help bring accountability in my eating.

My learning is two-fold. First, it is all about mindset and behavior change. You, and only you, can make it happen. No one can force it on you or make it happen for you. You have to do it.

Second, it has once again been confirmed in my mind that the healthcare Dont-Be-Yourself-But-Be-Your-Bestself-Quote-Mouse-Pad system is built for business and not for the care of people. If I would have listened to the system, I would be taking lots of medicine and still be a high-risk consumer. Why wouldn’t the system want to be proactive and to actually guide my health journey? It’s the difference between healthcare (one word) and health care (two words).

What I Will Do And What You Can Do

Here is my request of each of you: be the best you! Love yourself first, so you can love those around you. Place a high priority on taking care of yourself, so you can be there for those who you love. The feature picture of this blog shows each and every one of you why I am on this journey. They are my life, my loves, and my reason for living. Find your motivation for living and start your journey.

Who gives a sh** about you? Well, for starters, I do. I will walk this journey with you and we can walk this journey together.

GO BE YOUR BEST SELF TODAY!


Consumer Experience, Empathy, Healthcare, Human-Centered Design, Patient Experience, storytelling

The Day You Realize “This Is Why I Do What I Do!”


1 Comment

The Story

It’s 6:30 a.m. and I just boarded my flight to work with one of our partners who want to disrupt the health ecosystem. Actually, they want to more than disrupt it. Like me, they want throw it out and create something meaningful for the patient, caregiver, healthcare professionals, and every human. And then it hits me: This is why I do what I do.

IMG_0758I am now 30,000 feet in the air (see, here is my view), and have had the last 48 hours to reflect on my own healthcare journey and the journeys of the ones I love. Frankly, I am concerned, scared, and frustrated.

I’ve spent a great deal of my life traveling all over the country working with amazing people within this complex, convoluted system. I see and feel their frustration with the bureaucracy they’re forced to engage each day, when what they really want to do is just care for people.

Over the years, I’ve watched my mother navigate an extraordinary healthcare experience and ultimately die prematurely. I’ve watched my father live to be over 90 years old and see the care (or sometimes lack of care) he received in the system. Most recently, I’ve watched my brother battle through some health challenges. Along the journey, I’ve wondered: Why does it have to be this way? Why does it have to be so hard for the patients, caregivers, and families?

What I Have Learned And What You Can Learn

My learning this morning is simple. I do what I do, in partnership with amazing organizations and people, because it is my calling. I am called to change the lives of humans by changing their healthcare experiences. I’m called to be in the trenches with others who are moving the needle in this overly-complex system.

I love disruption. I love innovation. I love patient, member, consumer experience. But, more importantly, I love people. I want to see people live to their fullest potential as they fulfill their life’s calling.

My hope for you is that, in some way, you’re also motivated by the people whom youdomore serve. When life gets tough, I hope that you will focus on the faces of the people you love and the people whom you have affected through your presence and work in the world. I hope that focusing on these faces will give you the energy to continue make this world a better place.

Remember, it’s not always about the bottom line, or what is best for the business. Sometimes, it just has to be about the human experience.

What I Will Do And What You Can Do

As my flight lands and I hit the ground running this morning, I will commit to making one life better today. I will commit to breaking down the silos and bull sh** of this very complex system called healthcare.

What can you do today to affect your industry by focusing on a human? Let’s start changing the work by focusing on one person at a time. Let’s take responsibility for our world so that we don’t have to depend on a politician to make the change for us.

You will make it. I will make it. We will make it.

Remember, this is why we do what we do!


Consumer Experience, Design Thinking, Healthcare, Human-Centered Design, Innovation, Patient Experience

There’s Room In The Sandbox For Everyone. Moving From Competitor To Co-Creator


No Comments

THE STORY

Competitor: One selling or buying goods or services in the same market as another

Last week, I had the privilege of co-leading a workshop with the amazing Amy Bucher from Mad*Pow. (You mean the people that do the same work you do, Shawn? Yes, those people!) It was an AWESOME experience and I WorldCongress#2hope to do it again soon.

In the workshop, Amy and I taught a group of leaders and innovators in the Pharma industry how to use design thinking in their organizations and teams. Through this process, I had one of the greatest professional ah-hamoments that I’ve had in a long time: There’s room in the sandbox for everyone!

Let me be clear. I have never looked at Mad*Pow as a competitor. I have always loved their work and admired the impact they’ve made in our field. But, according to the definition above, we are technically competitors.

WHAT I LEARNED AND WHAT YOU CAN LEARN

The mentality of being competitors makes me mad. We work in a complex world and an even more complex industry (healthcare). We’re all looking to change the healthcare industry so that the patients and the caregivers—or how about we just say “the humans”—get the type of care they want and deserve.

In the workshop that Amy and I lead together, someone asked how the pharma industry could help move things forward. My response? Maybe everyone should sit around the same table and move things forward together. (This is happening in certain areas within the healthcare industry, but it’s not happening enough to make a significant impact.)

Here is my learning, which I hope speaks to you: There are several organizations, teams, and individuals trying to make a difference in the world. So, climb in the sandbox with someone you have never thought of playing or working with. Get in their sandbox. WorldCongress#4Learn what they are doing and apply it to what you are doing.

We need more people tackling the world’s complex problems. My team and I were working with another partner this week and I love this comment they made, “Even the journey from diagnosis to the unknown can be an extraordinary experience.” How can you work with your perceived competitors to create life-changing, extraordinary experiences that make a bigger impact in the world?

WHAT I CAN DO AND WHAT YOU CAN DO

Here is my challenge to you this week: Go find the one person, organization, or team that works in the same space as you and start the journey to co-create and collaborate with them. If we are truly going to transform healthcare, all of us need to be in the same sandbox together.

Our you willing to get in that sandbox? 


 

 

Culture, Development, Empathy, Excellence, Leadership, Power of Yes

What Changes & Shapes Your Life? The POWER OF YES!


No Comments

THE POWER OF YES is a mantra that you’ll hear often at the Nason Group. Over the years, not only have we seen this mindset free individuals, teams, and organizations to be able to innovate, we also gotten to see this mindset change lives. In our first blog about the power of yes (No, No, No! The Power Of Yes), I proposed that THE POWER OF YES in innovation is a continual learning process–-every week, every day, and sometimes every minute.

After living into this ongoing learning process, I’d like to tell you about how this mantra and mindset has changed and shaped my life.

To get started, please take a couple of minutes and watch the video. Then, engage the calls to action listed below to claim THE POWER OF YES in your own life.

Here are three calls to action to consider as you engage the POWER OF YES:

GET OUT OF YOUR COMFORT ZONE. It’s easy to grow complacent and comfortable with current situations including our jobs, homes, relationships, and mindsets. Remember, “It begins at the end of your comfort zone!”

  • CALL TO ACTION: Find one thing in your life–-personal or professional–-and stretch yourself. Test yourself on how far you are willing to move out of your comfort zone. You will be amazed what is on the other side.

LOOK FOR UNDISCOVERED TALENTS. I am who I am today because of people in my life who could see beyond my own vision for myself. They challenged me to see myself in bigger and better places.

  • CALL TO ACTION: Find one person for whom you can point out undiscovered talents. Mentor this person by showing them something that they don’t yet see and help them explore it. Most importantly, say YES to them!

EVALUATE YOUR MINDSET. Although this is not easy, it will benefit you more than anything else you do from reading this blog. Our own mindsets often prevent us from achieving the impossible.

  • CALL TO ACTION: Take five minutes today to find a quiet place and evaluate the mindsets that control your personal and professional lives. Ask, “What is stopping me from moving forward to the next great thing in my life?

We would love to hear your thoughts on how these calls to action are helping and transforming you and your teams. Please send them to us at info@nasongroup.co.


Design Thinking, Healthcare, Human-Centered Design, Innovation, Patient Experience

Let The Journey Begin: Moving From Communication To Connection


No Comments

The Story . . .

“It’s amazing what you can accomplish when you stop caring who gets credit for it.” This is one of many important quotes I heard from Annette Logan, CEO at the Cure 4 The Kids Foundation. Last week, some of our team had the honor of kicking-off a project with this organization. It is not often in IMG_0321one’s life when passion, purpose, and business all align, but it just happened to us.

In 2007, Cure 4 the Kids started at Annette’s kitchen table. The foundation started because she got fed up as a parent as she navigated care for her son after a significant accident. As a nurse, she knew that he was consistently getting substandard care and knew that there was a better way of doing things. When she launched the foundation, she committed to helping all kids, no matter of their socio-economic backgrounds. We were in the car with her when she blurted out one of the most profound statements I have heard in a long time: “The price of poverty shouldn’t be death for a child.”

This is exactly what I meant by the alignment of passion, purpose, and business. This organization is committed to transforming the pediatric patient experience. They’ve spent the past decade defying the odds as they’ve moved from the kitchen table into serving over 40,000 children. I will share more on Cure 4 The Kids as the journey continues. If you want to follow them on social media, here’s how to connect: Twitter, Facebook, and Instagram.

What We Learned And What You Can Learn . . .

Out of everything we learned in our two short days with Annette and her team (which was a lot), the quote that stuck with me is Annette’s take on communication issues that typically plague companies. She surmised that when people are frustrated by communication issues, they are really frustrated by a lack of connection.

Over and over, I hear executive coaches, trainers, and thought leaders share about it’s all about communication. I myself, have talked about this and have written and studied the art of communication between leaders and multi-generational workplaces. But, Annette fullsizeoutput_3c47reframed this issue for me.

How would it change the “health care” (two words) experience if we focused more on connection than communication? How can we take empathy to a whole new level by focusing on authentic connection with those around us?

What I Will Do And What You Can Do . . .

I challenge each of you to think about what it means to connect with people as you strive to communicate with them. Here is a little exercise to do on your own or with your team.

I Like, I Wish, And What If

Take five-minutes after you read this and ask yourself these three questions as you move from communication to connection. We would love to hear from you as you work on this in the future.

IMG_0317

 


Contact Us

Consumer Experience, Consumer Trends, Culture, Innovation, Leadership, Mindset, Trends

It Is All About The Experience! 2018 Consumer Trends


No Comments

The Story…

Here at Nason Group, our core belief is to catalyze change by meeting people where they are, bringing disruptive thought leadership, compassion for the human experience, and a global mindset to transform services through customized experiences. Part of that process is looking ahead to consumer trends that promise to have an impact on our world. Not only in the future, but today!

In December 2017,  Ericsson Consumer Lab released their report, 10 Hot Consumer Trends 2018.”  The report is the result of online surveys conducted of advanced internet users in cities across the globe. The respondents were not only a mix of nationalities – but age as well, with a span of between 15 and 69 years of age. Those surveyed are heavy users and early adopters of all kinds of digital technology – such as Virtual Reality and Artificial Intelligence. They have their eyes and demands on the future – and we are listening.

We also took a look at the “Top 10 Global Consumer Trends for 2018” report by Alison Angus for Euromonitor International. Some of the areas examined in their report are the call out culture, I-Designers, It’s In The DNA, keeping it real and transparent as an organization – experience is the new game changer for many consumers, personalizing the customer experience, sleuthy shoppers, and the borrowers.

What We Learned…

From these two in-depth pieces of research, Nason group has identified our list for focus in 2018. Here is what we want to examine deeper:

Screenshot 2018-02-01 10.43.42

These are exciting, dynamic trends to watch. Our goal is to help our partners understand the implications of these trends for their consumers, patients, or members as they stand today, the impact of a competitor’s early leverage of the trends, the steps necessary to educate the organization on potential impact and lastly, as a leader, how do these trends impact my ability to successfully lead my organization?

What We Will Do…

Our commitment is to continue to research globally where consumers are going and what they are expecting from organizations around the globe. We will continue to bring forth insights to not only help our partners but all those around us.

Now, more than ever, organizations require disruption, innovation, and transformation to keep pace with a changing world. Additionally, The Nason Group will engage with our partners to push the boundaries and achieve the seemingly impossible.

What You Can Do…

We would like you to consider these three questions as you journey through these trends over the next few weeks.

  • What are the implications of these trends on consumers using my product (s) or service (s)?
  • How might these trends impact my business if my competitors were to leverage these trends?
  • What steps should I take to learn more about these trends, and how might they affect my business?

There is a great conversation around each of the 13 consumer trends for 2018 – we look forward to sharing our insights and opening a dialogue with you as you examine each one with us. Please feel free to reach out to us at info@nasongroup.co if you would like to discuss further.


Consumer Experience, Culture, Design, Design Thinking, Empathy, Engagement, Healthcare, Human-Centered Design, Innovation, Leadership, Mindset, Power of Yes, storytelling

#CES2018: Consumers Want Experiences with their Technology


No Comments

The Story

#CES2018 has come to a close and what a week it was! With over 180,000 people, 4,500 vendors, and cutting-edge technology all around, a colleague and I walked over 50,000 steps in 3.2 million square feet of exhibits. Although we didn’t encounter any breakthrough technologies this year, we enjoyed looking for trends and discovering ways to harness current technologies for new user experiences. We also learned a lot about robots, drones, Google, and sleep.

BuddyRobots. Everywhere you turned, there seemed to be some kind of robot that promised to make your life simpler. Some had faces and personalities; others were focused on a specific function. How about Buddy? Buddy is your companion robot who connects, protects, and interacts with each member of your family. Or, if you’d prefer, you can get a robot that sings “Happy Birthday” or one that cries with you. My favorite robot had to be the FoldiMate that folds your laundry.

Drones. If you haven’t seen it yet, take a few minutes to watch the Intel Light Show over the Bellagio fountains. Each night, Intel used 250 shooting star drones to perform a choreographed routine that dazzled the spectators. It was truly an amazing experience. And, there were drones everywhere within the show, too. Though we had some fun flying the smaller drones through an obstacle course, we also learned where the industry is going in terms of utilizing drones for improved customer experience.

Google

Google. In 2017, CES seemed to be dominated by Alexa (Amazon), but this year it was all about Google Assistant. Google had a significant marketing investment at the show (including wrapping the monorail cars) and had major booths to show that they plan to be a major player in the virtual personal assistant space. I don’t know who is going to win this battle, but if it was anything like this year at CES, Google is on the way!

Sleep. From the technology-filled mattresses and bedrooms to mediation and biofeedback tools, it was the year of sleep aides. One of the most fascinating things we witnessed happened at the NuCalm exhibit where we saw a room filled with people relaxing in reclining chairs with headphones and eye masks while attendants walked around to check on everyone. The exhibit claimed that you would feel like you got two hours of sleep after spending just 20 minutes with them. It was like a scene out of a sci-fi movie where humans gather in sleeping rooms for technology-enhanced sleep instead of sleeping in private bedrooms.

I also have to mention the weirdest thing we encountered this year at #CES2018, which was the PsychASec booth. In this exhibit we were told of a chip that could be placed in the back of your neck to help keep all your memories in tack as you get older. The story was intriguing and frightening all at the same time.

4X+GkuD0QvqKbCz6phqflw

The good news? It wasn’t real. It turns out this display was an elaborate marketing tool for the new Netflix series, Altered Carbon, in which human consciousness can be transferred from body to body. Though it was only a hoax, the exhibit was so well done that it took us a few minutes to figure out that it was just a TV show.

What I Learned And You Can Learn

As I tell everyone I work with, you must attend the CES show at some point in your life to experience something that is hard to put into words. For me, it’s about prospective. At CES, you get immersed into a world where possibilities are endless and the future is bright. It’s inspiring to see so many companies who are focused on making the world a better, more accessible place and who don’t let challenges stop their dreaming. As we continually say in the Nason Group, innovation and disruption is a mindset and a lifestyle. Nowhere is this more evident than CES.

Over the next few weeks, I look forward to diving into the hottest trends for 2018 including consumer trends and healthcare trends and helping you connect with what’s next in bridging technology with customer experiences.

What I Did And What You Can Do

This is simple. I am going to keep saying YES! in 2018.

Recently, I was asked about the Top Innovations To Expect in 2018. Here is my response:

“This is the year of the consumer, patient, or member. If your organization is not focusing on the human part of your interaction, you are going to be left behind. Yes, technology is important and should be an extension to your product of service, but not the only thing you think about.”

Though technology can be a significant piece of the innovation process, technology is only effective when paired with the voice and needs of the consumer.

So in 2018: Yes, to innovation! Yes, to technology! Yes, to the consumer! YES! YES! YES!