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#NoLimits at NGPX2017—The Power of Humanizing Care

The Story

Kate&ShawnImagine with me: you are a mother, a wife, and a nurse—and you have cancer. You’re on your way to yet another medical appointment, which is now a significant part of your schedule. You walk into the doctor’s office and, without looking up, the receptionist greets you by simply saying, “leukemia!” At that moment, you realize you aren’t a mother in their eyes, or a wife, or a nurse. You’re not even a human. YOU ARE NOW CANCER. This happened to a friend of mine, Kate Sims, 17 years ago. Though she is now cancer free, she gets a lump in her throat when she recounts this story. It was the moment she realized that it’s possible to feel non-human.

And then there’s my buddy, Jake French. He tells a powerful story about a strange jake french#2accident that left him as a quadriplegic in his early 20’s. In a brief moment, his dreams of working for the forestry department and spending long days exploring the outdoors were shattered. One of the first things he remembers after the accident was waking up in a hospital bed being told by the surgeon, “Jake, you will never walk again. You will never feel anything in your arms or hands, or be able to use them again.” Words that could possibly be true, but not the first words he needed to hear after his accident.

These are just two stories that affected me and my team at the Next Generation Patient Experience Conference in San Diego, CA. I had the honor of being one of the chairs of the conference this year and to be involved in several of the sessions. We met amazing people and heard powerful, transformative stories about the great things being done in hospital systems and medical practices around the world to improve the patient experience. One of the highlights for me, was giving the opening remarks for the conference, The Power of Yes! In Health Care (vs. The Power of No! In Healthcare).

What We Learned And What You Can Learn

  1. The Power of Community – As a team, we were reminded that working in this space (improving patient experience) is challenging and complicated. Though it’s a constant uphill battle, our passion was ignited for continuing to be thought leaders and disrupters. Most importantly, we were reminded that we need to humanize care more now than ever before, as evidenced in the two stories above.
  2. The “Hi Ya” Principle – Jake French taught us that, in health care, there are a few four-letter words that need to removed from everyone’s vocabulary: Can’t, Don’t, and Won’t. When you hear these words you need to use your loudest Screenshot 2017-11-30 06.50.39Hi Ya!” and kick them out, which is happening in the picture of Jake above.
  3. Keep It Simple – Our group led two roundtable sessions where we asked each participant to step into the patient’s role and share the things that mattered most to them. We gathered 100+ ideas that we will organize visually into a constant reminder of the patient’s voice in the disruption process. The truly amazing thing here is that none of the ideas were complicated or difficult. As a matter of fact, the best ideas were pretty darn simple, but these ideas have been held up by an overly-complicated health care system!

What We Will Do And What You Can Do

I have heard this said many times over the past few days: “We are all still humans.”  In the heat of the moment , however, when care is being provided, it’s too easy for the humanity to get lost.

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Here at the Nason Group, we have put a stake in the ground to make sure that we work to keep the humanity in patient care. After all, one of our core beliefs is:

Engaging consumers’ stories and voices are mission-critical when exploring new ideas and the ONLY way to do business well.

We will not waver from this! 

We will not compromise this!

We will be champions for humanizing care!

Today, we are launching a new web address (humanizingcare.health) as a reminder to us to always keep the humanity in health care.

Here is our ask of you: Take time to examine your care models, your processes, your values, and your core beliefs to make sure they are human-centered.

And then, live them out! Champion with us to make sure patient experience, member experience, and provider experience are the top priorities in your organization.

Mark_NGPX


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No, No, No! The POWER OF YES In Innovation Series – Part One

“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be sharing more about what it means, how it works and it’s power to transform both people (professionally and personally) and organizations.

To get us started, please take a minute and watch this video. I encourage you to engage in the call to actions after each one!

The journey to “THE POWER OF YES IN INNOVATION” is a continual learning process – every week, every day, and sometimes every minute! Here are a couple of my recommendations to get you started:

GET “NO” OUT OF YOUR VOCABULARY! This word is stifling. It brings only negativity to teams, organizations, and into personal lives. You must begin to empower the leaders and associates around you to make decisions without fear of failure and try something new!

  • CALL TO ACTION: Take a risk and say, YES! Use the technique, Yes, And It will free you, your teams and the organization to fly to higher heights than you ever imagined possible.

CREATE AN ENVIRONMENT OF LEARNING! Yes, we have all heard this, but do you really do it as a leader? Do you really let your associates, teams, organizations, or leaders FAIL so they can LEARN? I’ve heard many cliche sayings over the past few years such as, “Fail Fast, Fail Forward,” “Fail Fast, Fail Cheap,” “Fail Fast, Fail Often!” What does each of these saying really mean?

I don’t know! But what I do know to be true is this: When you as a leader, as an organization, provide an engaging environment for people to learn, which sometimes includes failing, you will see your teams grow, learn, and move forward!

  • CALL TO ACTION: Find a project where you have space to learn. Do something totally different than how you would do it normally. Journal your learnings! How did it make you feel? What would you do again? What would you do differently? Then move on to your next project.

We would love to hear your thoughts on how these call to actions are helping and transforming you and your teams. Please send them to us at info@nasongroup.co!

See you next week as we continue on the journey to “THE POWER OF YES IN INNOVATION!”


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My Top 3 Reflections On “How To Outrun The DoDo!”

The Story…

This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled to the Netherlands and spent several days in the wonderful city of Nijmegen. During our time in Nijmegen, we were hosted by the REshape Center For Innovation at Radboudumc. I met the head of the center, Lucien Engelen, a couple of years ago in Toronto at one of these same events. At the same time, I met Zayna Khayat, a true innovation sherpa and my sister from another mother.  The theme they chose this week was, “How To Outrun The DoDo!”

Now the stage is set. One hundred health care innovators from the United States, Canada, Sweden, The Netherlands, Germany, United Kingdom, and many other countries, tackling systematic innovation around health care vs. healthcare (the care of the human vs. a system).

Here are my three take-aways:

Patient Included – In every sense of those words, The Netherlands has figured this out. I hear every week if not every day about patient-centered or member-centered design in this space, but we have not even tapped “patient included.”  To fully understand this, ourScreenshot 2017-10-22 16.32.46 group was introduced to Anne-Miek Vroom and the Ikone foundation. This group is a non-profit organization of humans who live and support those with chronic disorders. The organization is not an outsider in the system.  They truly co-create. They are intertwined into the health system and aim to bring better health care to all patients (I could write a whole blog on that subject, but not today.)

It’s All About The “Co!” – What does this mean? It means engaging the right people. Not just in mapping or analyzing the problem, but also in action to solve the problem. Helen Bevan, Chief Transformation Officer from the NHS shared that with the group. Very simple to say, but not simple to do.

Helen presented us with the six CO’s her team lives by:

  • Coaching
  • Co-learning
  • Collaborating
  • Co-creating
  • Co-designing
  • Connectivity

Again, a whole blog could be written about Helen’s research and the amazing work the team is going to bring this to light by creating change agents. If you want to READ more the link is included here, as well as the link to Helen’s School for Change Agents. I encourage you to register.  I will be in the school in February!

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Health Innovation School – Why, oh, WHY have we not done this yet? I asked myself that question several times throughout the week. We have so many innovators trying to disrupt the healthcare system, but we have never brought clinicians, patients, start-ups, hospitals, and insurers all together in one-room for an extended period of time to solve the RIGHT PROBLEMS! There will be more to come on this, so be on the look-out!

What I Learned And What You Can Learn…

This is pretty simple. Keep an open mind and explore the possibilities. Surround yourself with people that will push you to new limits and help you think differently. When you go to the Health Innovation School’s website, there is a great quote:

“Innovation is now a competency necessary for everyone across health and care, no matter what role or level.”

So, who are you going to surround yourself with to change the system from being healthcare to health and care?

What I Will Do And What You Can Do…

Take 15 minutes today and find one person to “hack” away with. Whether it be your personal passion or your professional passion, just do it.

This is How You Can Outrun The DoDo!”


Click Here To Order: The Power Of Yes! In Innovation!

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Find Your Purpose Today! The Narrative Of Self-Care Being Selfish Is Over!

The Story…

Imagine with me, you enter a restaurant for the first time in a city you have never been. You come from behind the fire place and there are nine men sitting at a table; the table you are getting ready to sit at yourself. You sit down and introduce yourself to each of them. All are very personable and you have great conversation throughout the meal; but there is that time when you all look at each other thinking, “Who is that man? What does he do? Where is he from? Why is he here?”  

All of these guys are from different walks of life.

A Realtor.

A Restauranteur.

A Life Coach.

A Bio-Hacker.

A Wine Maker… just to name a few.

They are all entrepreneurs. Passionate about life. Passionate about family. Passionate about learning from each other. Each one of them are on a journey. All in different spots, but a journey to be a better person! 

Well, that experience is real. It is real to me! I had the honor to travel to Vancouver and stay on Bowen Island for the weekend.  I was introduced to these incredible men through an organization called ManTalks. Connor Beaton is the founder and the one I hold responsible for wrecking my life (in a good way). We spent the whole weekend digging deep into who we are called to be as men, husbands, partners, friends, and most of all; how to be true to ourselves. I had the opportunity to connect in honesty, integrity, transparency, and loyalty, in a way that I had never done before. What’s amazing is this; they are all now brothers in my life, and I get to spend the next year on an amazing journey with them.

Over the weekend, we focused a great deal of time on PURPOSE. What does purpose mean? It’s simple…

Purpose Definition

I think all of us have thought about this at one time or another, and many of us have struggled through it; possibly even lying to ourselves on why we exist or why we were created.

What I Learned And What You Can Learn…

Where do I begin? I learned that it is OK to focus on me. To focus on what I want as a man, as a husband, as a father, as a friend. I learned that for me to be my best in each of those roles, I need to take care of my emotional, physical, and mental well-being.

One of the exercises we did through the weekend was to create a purpose documentI am still working on my SFD (those of you who have worked with me, know what this means.) It is coming along and will be a work in progress. What it HAS done is allowed me to bring focus in the right areas in my life.

There are two things I believe that you can learn from my journey. First, stay true to yourself. Be the best you and then you can be the best for all of those around you. Second, take time to breathe. Breathe in all around you. We learned a wonderful new breathing technique. If you are interested you can go here: Wim Hof Method.

What I Will Do And What You Can Do…

I have taken time already on this journey to write out goals and objectives that will allow me to live out my purpose statement. In these goals and objectives, I will focus on things that will make me better in each area of purpose. It may not always be easy, but it is what is right.

What can you do? You can take time to slow down. Write your purpose statement. Focus on the best you and begin to live it out. Take 30 minutes today to do that.

P.S.:  Take 5 minutes today and go put your feet in the grass! It’s amazing! (Adam Hart this is for you Brother!)

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Members At The Center! – The Journey To The Consumer

The Story…

This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we” statement, the group moved forward with this focus: “How might we optimize, streamline and humanize communications for care managed Medicaid members with diabetes.

Let’s take a step back and look at the process this group of pioneers navigated. We created a 12-week process that is broken-up into six two-week sprints (if you would like to learn more about the sprint process, please reach out to us).

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This was the first time our partners had run a project like this within their organization, and the results were phenomenal, as you can see below:

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These pioneers worked hard to bring the four prototypes to life. This is where the story continues. We were honored to watch the team present each of these prototypes to the CEO and other key leaders within the organization – it was awesome. It was a very “proud papa” moment for me as I witnessed all of their hard work come to life. They are all ROCK STARS and it was a monumental moment for the organization. Be on the look out for the report out on their next project.

What We Learned And What You Can Learn…

Collectively, we all experienced transformational “learning” during this process. These learnings have become a pivotal part of who we, as Nason Group, will become in the future.

Many times in the consumer experience industry you will find a “know it all” attitude around the correct approach to the consumer experience. This is something we have come face to face within this journey with our partner. We, the Nason Group, arrived on the scene with our initial analysis in hand and proceeded to inform the organization of the issues with their consumer experience process – along with confidently providing them with a list of steps to take to fix this issues. As you might expect, this approach was not entirely successful.

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Throughout this journey, we learned – willingly and sometimes unwillingly – that consumer solutions are often organic. They must be allowed to evolve and transform within each unique experience. Our partners at HPP pushed us to think differently and to adjust our process to better meet the client where they stand. We listened to our consumer and we learned! 

What We Can Do And What You Can Do…

I have explained what we did and what we learned! We took time, built an open relationship with our client and most importantly, truly partnered with our client on their journey to the consumer.

So what, Shawn? The so what is what you can do:  LISTEN! LISTEN! LISTEN!

Take the time to listen to your customers or consumers openly and honestly so that you garner an authentic understanding of their challenges, experiences, and needs. Do not approach any situation believing you know exactly what to do for your client, customer or consumer. This learning experience has been awesome for me and our group! Not always easy, but truly transformational!


 

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What I Thought I Knew – I Learned At “The Network!”

The Story…

This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and IMG_8304walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick of all the red tape and bureaucracy.

Additionally, many of us in the room are in some type of consultant role. I wasn’t sure what to expect – but it turned out to be AWESOME! We met some incredibly cool people and made new friends that in the future, I know we will turn to for their rich knowledge and expert skills.

One of those crazy people was Toni Newman. Toni is a ROCK STAR who is passionate about the architecture and dynamics of consumer experience. I love Toni’s favorite saying, Why Not!

This story is just one of the many that we heard during the day. I look forward to getting together again. Thank you Innovation Leader!

What We Learned And What You Can Learn…

Innovation Failure 97% of Executives or CEO’s are unhappy with their innovation work in Corporate America. The discussions in the room that day were rich – so many execs present had experienced failure and felt unhappy. The interesting thing is that FAILURE is at the heart of Innovation. It’s what you do with it that makes the difference in attitude and value. Unfortunately, many of these teams are just doing innovation for innovation sake, instead of tying it to their business goals.

Just recently, I read a blog from Phil McKinney,  The CEO Innovation Dilemma. Phil states, that 97% of CEO’s say innovation is important, 73% agree it’s important in their organization, but only 35% are confident their organization can do it. So, what do we do?

Storytelling – What is your desired ending? What is your controlling idea? How Can I Build Empathy? What FullSizeRenderIs My Innovation Story?

Think about these three things

  • Act One: What is the Challenge?
  • Act Two: What is the Struggle?
  • Act Three: What Changed In The World?

Each of us in this space have a story that connects us to our consumers. Some of them good, some of them not so good. But the bottom-line is that we all have a narrative around our journey and our experiences. Learn how to share your story. People and/or consumers respond with richer engagement and loyalty when they can connect to who you are.

Landscape Scan – At the end of the day at THE NETWORK, we did an exercise to examine the Innovation Landscape, which was led by Dave Rutley and his team from Collective Next. We started with 2017 and looked back 10+ years and forward 10+ years. It was a powerful exercise witnessing the think tank in the room. Here are a couple of quick highlights the group came up with:

  • Thought Leadership – The people and influencers we currently look to are shifting, yet we still depend a great deal on the founding leaders of this movement.
  • Methodologies – These come and go, but what doesn’t change is there is always a consumer!
  • Landscape – Things are moving so fast in the world today that we as innovators are challenged to keep up more than ever before.

What We Can Do And What You Can Do…

This is pretty simple! Keep learning! Keep partnering! Keep exploring! As I stated above, the world is changing at an incredible pace – you must stay ahead of challenges and obstacles so you can continue to INNOVATE! 

Take 15 minutes this week. Get out and do something new and different. Challenge yourself to get out of the norm!


 

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The Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?

Well, hell yes, a DOCTOR is a consumer! 

The Story…

This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get them to view their provider partners as consumers and as individuals, i.e. humans. I know there seems to be some sarcasm in that statement – but it is true.

I love what HPP’s website states about their commitment to the provider:

We are committed to partnering with you to improve the health of our members and the communities where they live. We are equally committed to providing you with the support and service you need to achieve this goal.

It’s true, they really do believe it and are committed to making it happen!

What I Learned And What You Can Learn…

The truth is this: Doctors became doctors to care for people. They want to make a difference in the world and in the lives of their patients. Contrary to what some people believe, they are not all in it for the $$$!

I recently read an article in Readers Digest, What Your Doctor’s Really Think (But Won’t Say To Your Face. I really was blown away at some of the insights in this article. Here a few of the highlights:

  • Don’t Ask Me To Lie – This absolutely blows my mind. We go see our provider and then do not want them to tell us the truth. Really?
  • Your Missed Appointments Really Matter To Me – I learned this week from our partner that, at times, the no show rate for some of their provider offices is 40%. Huge number. So, I spent some time researching this issue and found an article, One Way To Solve The No-Show Problem. The article states that on average can reach as high as 50%. With the overall no show rate so high, why do we blame doctors for their double booking and long wait times? Just a question we need to consider.
  • I’m Not Scared Of Your Google Search – I love this quote within the article:

“When patients come in with three inches of printouts, I know I’m going to have a good conversation. But they’ve also almost always terrified themselves beyond need. I wish they would e-mail or call me so I could put things in perspective. But in general, patients who have researched their condition tend to educate faster and take better control of their care.” —James C. Salwitz, MD

  • I Could Use Empathy Too – This is really fascinating to me. I can find numerous articles that talk about Why doctor’s need to have or show empathy, but none on how we as consumers need to express empathy for doctors. It has to be a two-way street.
  • Sometimes I Don’t Know What’s Wrong – I understand that providers went to school for many years to gain knowledge and skills, but it doesn’t mean they know everything. Give them a break. Let them be your partner on the journey!

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What You And I Can Do…

I think this is pretty simple for not only us but also for the doctors. Partner, partner, partner! Find a doctor you can trust, build a relationship, and start on your journey together toward improved health and increased wellness.

We are very excited to be partnered with an organization that is working to build and cultivate a richer, empathy-driven relationship with their Provider partners.

Stay tuned for updates as we embark on this very exciting journey with them!


 

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Getting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One

“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations.

To get us started, please take a couple of minutes today and watch this video. I encourage you to engage in the call to actions after each one!

The journey to “THE POWER OF YES IN INNOVATION” is a continual learning process – every week, every day, and sometimes every minute! Here are a couple of my recommendations to get you started:

GET “NO” OUT OF YOUR VOCABULARY! This word is stifling. It brings only negativity to teams, organizations, and into personal lives. You must begin to empower the leaders and associates around you to make decisions without fear of failure and try something new!

  • CALL TO ACTION: Take a risk and say, YES! Use the technique, Yes, And It will free you, your teams and the organization to fly to higher heights than you ever imagined possible.

CREATE AN ENVIRONMENT OF LEARNING! Yes, we have all heard this, but do you really do it as a leader? Do you really let your associates, teams, organizations, or leaders FAIL so they can LEARN? I’ve heard many cliche sayings over the past few years such as, “Fail Fast, Fail Forward,” “Fail Fast, Fail Cheap,” “Fail Fast, Fail Often!” What does each of these saying really mean?

I don’t know! But what I do know to be true is this: When you as a leader, as an organization, provide an engaging environment for people to learn, which sometimes includes failing, you will see your teams grow, learn, and move forward!

  • CALL TO ACTION: Find a project where you have space to learn. Do something totally different than how you would do it normally. Journal your learnings! How did it make you feel? What would you do again? What would you do differently? Then move on to your next project.

We would love to hear your thoughts on how these call to actions are helping and transforming you and your teams. Please send them to us at info@nasongroup.co!

See you next week as we continue on the journey to “THE POWER OF YES IN INNOVATION!”

 

 

 

 

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The Power Of A Premium Consumer Experience

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special.

The Story…

Recently our team began working with one of our partners to lay the foundation
for this type of premium experience for their members. Two of the foundational UNADJUSTEDNONRAW_thumb_2748tools we use is ethnographic research and empathy mapping. During this process, we did live interviews, made phone calls, and created “How Might We” statements. Two of the test phone calls were to healthcare companies, and one to a service based company.

Let me say this, two of those experiences were anything but premium, and one did not let us down at all. They provided fantastic service. Now I know, you want to know the names of those companies – but I am not going to reveal them on this blog. With that said, you can probably guess which ones were which, but I will tell you, both of our calls within the healthcare industry were not only dissatisfactory but overall, unhelpful. The one in the service industry went above and beyond to not only meet our needs but exceed them.

What We Learned…

I have stated over and over again, that there is so much to learn from organizations that are service based and built around the needs of the consumer. Recently, I read an article on the 5 publixCompanies With Envy-Worthy Customer Experience. The companies are Zappos, Publix, Southwest Airlines, USAA, and Nordstrom’s. I have had personal experience with four of them, and they each focus on the consumer first on the consumer above anything else. I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix, and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group.

I want to share a bit of my experience with Publix. For those of you who do not know Publix, they are a grocery store. I no longer live where there is a Publix and miss it every day. When we travel back to where we can find one, we make it a point to shop there. Why? Because they lived by the three principles we live by here at the Nason Group. They KNEW US, SURPRISED US, AND MADE IT EASY FOR US to shop there. Whether it is knowing our name or our tastes – they consistently meet our needs and make us feel like we were #1!

What We Can Do…

The Power Of A Premium Consumer Experience has no price tag to it. As the Nason Group works with partners we cannot stress this enough. Our value proposition to organizations is that we MEET PEOPLE WHERE THEY ARE AT! Invest up front to meet your consumer where they are at and it will not only bring loyalty but ultimately revenue and profits to your business. We will continue to live by this motto and encourage every one of our partners to do the same.

What You Can Do…

Take 30 minutes this week and go spend time with your consumer. Ask them 3 simple questions.

  1. What do you like about our product or service?
  2. What is one thing you would change about our product or service?
  3. How can we get to know you better?
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And So It Begins…The Journey To The Consumer!

The Story…

It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables.

Some of you will remember the first time you walked into a room set-up like that. You might have felt uneasy! Perhaps you were even a bit afraid! Some of you may have felt strong resistance and thought to yourself,  “No Way, I’m not doing this!”

Well, this scene was no different. One by one they entered the room – not really sure what was about to take place, but willing to give it a try! The facilitators joined all 10 of their key stakeholders at the table – we were all ready to go! And so it begins (dun-dun-dundun) – The Journey To The Consumer!

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This was the dynamic scene that our team was honored to facilitate this week. We are working with an empathy-driven partner as they begin to peel back the layers to build a stronger relationship with their members.

We met two of the executives from this organization in July of last year where they heard Shawn speak about Breaking The Rules! These executives were excited, intrigued, and ready to take on this amazing opportunity. And so, the journey began this week. You will hear more about their experience over the next 10 – 12 weeks: What we learned! What we failed at! But most important, how we impacted the lives of their members!

What We Learned…

Over the past several years, in many different organizations, our team has led events just like this – and each and every time, we all learn something new. What I love the most is at the end of every day we ask that question, “What Did You Learn?” Here are some of the answers we heard the last two days:

  • No better time than now… Gotta do it right!
  • Now’s the time, we are a fresh pair of eyes!
  • Energized!
  • Having this conversation is critical!
  • Grateful!

These are very powerful words for each of us to hear. We at the Nason Group learned this week, that the group we are working with have heart, have passion, and possess a sincere desire to put the member first! The challenge before this team may be big, but we absolutely believe they can do it!

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What We Will Do…

It is simple! We will stand with and support this team on their journey. We will help guide, direct, and, point them in directions that lead them straight to the consumer. The journey to the consumer is not always easy, but it is always the right way to go. We are also committed to helping this organization with the tools and knowledge to move this work forward long after we are out of there.

What You Can Do…

Very simple! Take the first steps to begin this journey in your organization or business. If you know someone that can help you with it great. Find them and ask for their help. If not, reach out to us at the Nason Group! We partner with you and help you meet the needs of your consumer! One piece of advice, don’t be afraid to start the journey! There is no better time than now!