Voice Of The Consumer ~ Building Effective Community Partners ~ Defining Your Problem From The Eyes Of The Consumer ~ C-Suite Learning Programs
Are you an executive wanting to learn more about consumer trends and how that might play into your organization’s strategy?
Healthcare is a robust service industry that’s intended to improve and maintain the health and wellbeing of individuals. These consumers are vibrantly unique and driven by different cultures, individual needs or expectations, beliefs, and motivations.
Personas make it easier to understand and embody others’ point of view – and to identify issues and opportunities for improving interactions. Personas also humanize the process and help to generate compelling narratives that reflect the people you serve.
Journey Mapping is a simple way of capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.
A Day In The Life builds out the patient’s, member’s, or provider’s experience from start to finish including successes or challenges. We look at specific actions they take during the day and how that impacts their thoughts and emotions.
By spending time in your consumers’ environment, you walk in their footsteps. This process offers invaluable insights into their unique health care journey and allows you to document real-time experiences from all walks of life.
We take everything in the 5-Day Design Sprint and AMP IT UP! We begin with the 5-Day Design Sprint along with consumer interviews and work with your team to coach them through the 12-Week Process from Ideation through Delivery.
Want to accomplish more in 5 days than most organizations do in 3-4 months? The 5-Day Design Sprint focuses on a specific area of your business and will enable you to identify roadblocks, as well as discover solutions, ultimately creating a positive impact on your consumers.