By spending time in your consumers’ environment, you walk in their footsteps. This process offers invaluable insights into their unique health care journey and allows you to document real-time experiences from all walks of life.

Over the course of the Community Safari, you will learn observational and conversational techniques by becoming immersed in the hustle and bustle of your consumer’s interactions.

Listen carefully to the tone used in these conversations. Watch for emotional cues— confusion to relief. Capture the details of your observations and interpretations with notes or quick sketches in a journal. Use insights gained to fuel conversations and continued learning with your team.

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