Mindset

Consumer Experience, Culture, Design, Design Thinking, Empathy, Engagement, Healthcare, Human-Centered Design, Innovation, Leadership, Mindset, Power of Yes, storytelling

#CES2018: Consumers Want Experiences with their Technology


The Story

#CES2018 has come to a close and what a week it was! With over 180,000 people, 4,500 vendors, and cutting-edge technology all around, a colleague and I walked over 50,000 steps in 3.2 million square feet of exhibits. Although we didn’t encounter any breakthrough technologies this year, we enjoyed looking for trends and discovering ways to harness current technologies for new user experiences. We also learned a lot about robots, drones, Google, and sleep.

BuddyRobots. Everywhere you turned, there seemed to be some kind of robot that promised to make your life simpler. Some had faces and personalities; others were focused on a specific function. How about Buddy? Buddy is your companion robot who connects, protects, and interacts with each member of your family. Or, if you’d prefer, you can get a robot that sings “Happy Birthday” or one that cries with you. My favorite robot had to be the FoldiMate that folds your laundry.

Drones. If you haven’t seen it yet, take a few minutes to watch the Intel Light Show over the Bellagio fountains. Each night, Intel used 250 shooting star drones to perform a choreographed routine that dazzled the spectators. It was truly an amazing experience. And, there were drones everywhere within the show, too. Though we had some fun flying the smaller drones through an obstacle course, we also learned where the industry is going in terms of utilizing drones for improved customer experience.

Google

Google. In 2017, CES seemed to be dominated by Alexa (Amazon), but this year it was all about Google Assistant. Google had a significant marketing investment at the show (including wrapping the monorail cars) and had major booths to show that they plan to be a major player in the virtual personal assistant space. I don’t know who is going to win this battle, but if it was anything like this year at CES, Google is on the way!

Sleep. From the technology-filled mattresses and bedrooms to mediation and biofeedback tools, it was the year of sleep aides. One of the most fascinating things we witnessed happened at the NuCalm exhibit where we saw a room filled with people relaxing in reclining chairs with headphones and eye masks while attendants walked around to check on everyone. The exhibit claimed that you would feel like you got two hours of sleep after spending just 20 minutes with them. It was like a scene out of a sci-fi movie where humans gather in sleeping rooms for technology-enhanced sleep instead of sleeping in private bedrooms.

I also have to mention the weirdest thing we encountered this year at #CES2018, which was the PsychASec booth. In this exhibit we were told of a chip that could be placed in the back of your neck to help keep all your memories in tack as you get older. The story was intriguing and frightening all at the same time.

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The good news? It wasn’t real. It turns out this display was an elaborate marketing tool for the new Netflix series, Altered Carbon, in which human consciousness can be transferred from body to body. Though it was only a hoax, the exhibit was so well done that it took us a few minutes to figure out that it was just a TV show.

What I Learned And You Can Learn

As I tell everyone I work with, you must attend the CES show at some point in your life to experience something that is hard to put into words. For me, it’s about prospective. At CES, you get immersed into a world where possibilities are endless and the future is bright. It’s inspiring to see so many companies who are focused on making the world a better, more accessible place and who don’t let challenges stop their dreaming. As we continually say in the Nason Group, innovation and disruption is a mindset and a lifestyle. Nowhere is this more evident than CES.

Over the next few weeks, I look forward to diving into the hottest trends for 2018 including consumer trends and healthcare trends and helping you connect with what’s next in bridging technology with customer experiences.

What I Did And What You Can Do

This is simple. I am going to keep saying YES! in 2018.

Recently, I was asked about the Top Innovations To Expect in 2018. Here is my response:

“This is the year of the consumer, patient, or member. If your organization is not focusing on the human part of your interaction, you are going to be left behind. Yes, technology is important and should be an extension to your product of service, but not the only thing you think about.”

Though technology can be a significant piece of the innovation process, technology is only effective when paired with the voice and needs of the consumer.

So in 2018: Yes, to innovation! Yes, to technology! Yes, to the consumer! YES! YES! YES! 


 

Consumer Experience, Culture, Design Thinking, Diversity, Empathy, Human-Centered Design, Inclusion, Innovation, Leadership, Mindset, Patient Experience, Power of Yes, Strategy

The POWER OF YES! in Claiming What You Believe


The Story

2017 was an amazing year both professionally and personally. I celebrated 20 years with my Carlaamazing wife who, if it were not for, I would be completely crazy. (Thank you, Carla, for who you are to me and for everything you do for me.) As a parenting team, we saw lots of firsts for both of our children and got to enjoy some special times together. In September, I joined North Star Receivers and met a fantastic group of guys who have changed my life for the better. I also published a book called The Power of Yes! in Innovation! If you know me, you’ll know this is a true miracle within itself. (Thank you, Steve, for all of your hard work in pushing me to get this project over the finish line.) The Nason Group experienced tremendous growth and impact, including team members coming and going.

What I Learned And What You Can Learn

Throughout all of the events of 2017, I had a little voice in my head saying, “Shawn, what do you really believe?” That voice kept BELIEVE-IN-YOURSELF-ALWAYS--1challenging me to be a better person for my wife, kids, friends, and business partners. To respond to this nagging voice, I gathered the Nason Group team towards the end of the year and asked, “What exactly do we believe?” Something magical happened next. We hacked away at the question and, many iterations later, we have a set of We Believe statements that will help us move into the future together. We even brought in our partners to help us frame the statements so that the statements speak to the essence of who we are as the Nason Group. So, here they are:

We Believe . . .

  • The best thought solutions don’t always have to be complicated.
  • Using know me, surprise me, and make it easy will reconstruct the customer experience.
  • Disruption is healthy and necessary for growth and leads to new ideas that change the world (your world).
  • Ideas that are radical enough to change lives require a space for teams to create, develop, test, and implement.
  • Engaging consumers’ stories and voices are mission critical when exploring new ideas and the ONLY way to do business well.
  • Figuring out the right questions to ask takes time and energy.
  • With the POWER OF YES! anything is possible.

Working as a team to create these statements led me to a deeper understanding of the difference between doing and being. For too long, I’ve been caught up in the doing without spending enough time working on a foundation of being. Maybe you’ve been in the same boat?

What I Did And What You Can Do

In December, I spent a retreat weekend with my group from the North Star Receivers. Throughout the weekend, we examined at our lives and challenged each other to engage some hard questions, which led to even more clarity about my beliefs. My challenge for you this week is to do the same. Take some time to claim what you BELIEVE through these questions:

  • What conversations do I need to have?
  • What relationships do I need to address, let go of, or heal?
  • What activities do need to stop doing?
  • What activities do I need to start doing?
  • What am I going to do about “me” time?
  • What support do I need and what support am I open to receiving?
  • What is my mantra and brand that I want to live out?
  • What’s the impact I want to have in the world?

Enjoy!

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Culture, Design Thinking, Human-Centered Design, Innovation, Leadership, Mindset, Power of Yes, Uncategorized

No, No, No! The POWER OF YES In Innovation Series – Part One


“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be sharing more about what it means, how it works and it’s power to transform both people (professionally and personally) and organizations.

To get us started, please take a minute and watch this video. I encourage you to engage in the call to actions after each one!

The journey to “THE POWER OF YES IN INNOVATION” is a continual learning process – every week, every day, and sometimes every minute! Here are a couple of my recommendations to get you started:

GET “NO” OUT OF YOUR VOCABULARY! This word is stifling. It brings only negativity to teams, organizations, and into personal lives. You must begin to empower the leaders and associates around you to make decisions without fear of failure and try something new!

  • CALL TO ACTION: Take a risk and say, YES! Use the technique, Yes, And It will free you, your teams and the organization to fly to higher heights than you ever imagined possible.

CREATE AN ENVIRONMENT OF LEARNING! Yes, we have all heard this, but do you really do it as a leader? Do you really let your associates, teams, organizations, or leaders FAIL so they can LEARN? I’ve heard many cliche sayings over the past few years such as, “Fail Fast, Fail Forward,” “Fail Fast, Fail Cheap,” “Fail Fast, Fail Often!” What does each of these saying really mean?

I don’t know! But what I do know to be true is this: When you as a leader, as an organization, provide an engaging environment for people to learn, which sometimes includes failing, you will see your teams grow, learn, and move forward!

  • CALL TO ACTION: Find a project where you have space to learn. Do something totally different than how you would do it normally. Journal your learnings! How did it make you feel? What would you do again? What would you do differently? Then move on to your next project.

We would love to hear your thoughts on how these call to actions are helping and transforming you and your teams. Please send them to us at info@nasongroup.co!

See you next week as we continue on the journey to “THE POWER OF YES IN INNOVATION!”


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Culture, Design Thinking, Healthcare, Human-Centered Design, Innovation, Leadership, Mindset, Power of Yes, Strategy

My Top 3 Reflections On “How To Outrun The DoDo!”


The Story…

This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled to the Netherlands and spent several days in the wonderful city of Nijmegen. During our time in Nijmegen, we were hosted by the REshape Center For Innovation at Radboudumc. I met the head of the center, Lucien Engelen, a couple of years ago in Toronto at one of these same events. At the same time, I met Zayna Khayat, a true innovation sherpa and my sister from another mother.  The theme they chose this week was, “How To Outrun The DoDo!”

Now the stage is set. One hundred health care innovators from the United States, Canada, Sweden, The Netherlands, Germany, United Kingdom, and many other countries, tackling systematic innovation around health care vs. healthcare (the care of the human vs. a system).

Here are my three take-aways:

Patient Included – In every sense of those words, The Netherlands has figured this out. I hear every week if not every day about patient-centered or member-centered design in this space, but we have not even tapped “patient included.”  To fully understand this, ourScreenshot 2017-10-22 16.32.46 group was introduced to Anne-Miek Vroom and the Ikone foundation. This group is a non-profit organization of humans who live and support those with chronic disorders. The organization is not an outsider in the system.  They truly co-create. They are intertwined into the health system and aim to bring better health care to all patients (I could write a whole blog on that subject, but not today.)

It’s All About The “Co!” – What does this mean? It means engaging the right people. Not just in mapping or analyzing the problem, but also in action to solve the problem. Helen Bevan, Chief Transformation Officer from the NHS shared that with the group. Very simple to say, but not simple to do.

Helen presented us with the six CO’s her team lives by:

  • Coaching
  • Co-learning
  • Collaborating
  • Co-creating
  • Co-designing
  • Connectivity

Again, a whole blog could be written about Helen’s research and the amazing work the team is going to bring this to light by creating change agents. If you want to READ more the link is included here, as well as the link to Helen’s School for Change Agents. I encourage you to register.  I will be in the school in February!

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Health Innovation School – Why, oh, WHY have we not done this yet? I asked myself that question several times throughout the week. We have so many innovators trying to disrupt the healthcare system, but we have never brought clinicians, patients, start-ups, hospitals, and insurers all together in one-room for an extended period of time to solve the RIGHT PROBLEMS! There will be more to come on this, so be on the look-out!

What I Learned And What You Can Learn…

This is pretty simple. Keep an open mind and explore the possibilities. Surround yourself with people that will push you to new limits and help you think differently. When you go to the Health Innovation School’s website, there is a great quote:

“Innovation is now a competency necessary for everyone across health and care, no matter what role or level.”

So, who are you going to surround yourself with to change the system from being healthcare to health and care?

What I Will Do And What You Can Do…

Take 15 minutes today and find one person to “hack” away with. Whether it be your personal passion or your professional passion, just do it.

This is How You Can Outrun The DoDo!”


Click Here To Order: The Power Of Yes! In Innovation!

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Development, Innovation, Leadership, Mindset, Power of Yes, Well-Being, wellness

Find Your Purpose Today! The Narrative Of Self-Care Being Selfish Is Over!


The Story…

Imagine with me, you enter a restaurant for the first time in a city you have never been. You come from behind the fire place and there are nine men sitting at a table; the table you are getting ready to sit at yourself. You sit down and introduce yourself to each of them. All are very personable and you have great conversation throughout the meal; but there is that time when you all look at each other thinking, “Who is that man? What does he do? Where is he from? Why is he here?”  

All of these guys are from different walks of life.

A Realtor.

A Restauranteur.

A Life Coach.

A Bio-Hacker.

A Wine Maker… just to name a few.

They are all entrepreneurs. Passionate about life. Passionate about family. Passionate about learning from each other. Each one of them are on a journey. All in different spots, but a journey to be a better person! 

Well, that experience is real. It is real to me! I had the honor to travel to Vancouver and stay on Bowen Island for the weekend.  I was introduced to these incredible men through an organization called ManTalks. Connor Beaton is the founder and the one I hold responsible for wrecking my life (in a good way). We spent the whole weekend digging deep into who we are called to be as men, husbands, partners, friends, and most of all; how to be true to ourselves. I had the opportunity to connect in honesty, integrity, transparency, and loyalty, in a way that I had never done before. What’s amazing is this; they are all now brothers in my life, and I get to spend the next year on an amazing journey with them.

Over the weekend, we focused a great deal of time on PURPOSE. What does purpose mean? It’s simple…

Purpose Definition

I think all of us have thought about this at one time or another, and many of us have struggled through it; possibly even lying to ourselves on why we exist or why we were created.

What I Learned And What You Can Learn…

Where do I begin? I learned that it is OK to focus on me. To focus on what I want as a man, as a husband, as a father, as a friend. I learned that for me to be my best in each of those roles, I need to take care of my emotional, physical, and mental well-being.

One of the exercises we did through the weekend was to create a purpose documentI am still working on my SFD (those of you who have worked with me, know what this means.) It is coming along and will be a work in progress. What it HAS done is allowed me to bring focus in the right areas in my life.

There are two things I believe that you can learn from my journey. First, stay true to yourself. Be the best you and then you can be the best for all of those around you. Second, take time to breathe. Breathe in all around you. We learned a wonderful new breathing technique. If you are interested you can go here: Wim Hof Method.

What I Will Do And What You Can Do…

I have taken time already on this journey to write out goals and objectives that will allow me to live out my purpose statement. In these goals and objectives, I will focus on things that will make me better in each area of purpose. It may not always be easy, but it is what is right.

What can you do? You can take time to slow down. Write your purpose statement. Focus on the best you and begin to live it out. Take 30 minutes today to do that.

P.S.:  Take 5 minutes today and go put your feet in the grass! It’s amazing! (Adam Hart this is for you Brother!)

Feet In The Grass

Consumer Experience, Culture, Leadership, MBE, Mindset, Power of Yes, Strategy

Always Take The High Road! The Road To MBE Certification…


The Story…

Earlier this year I wrote part one of this post with “Owning Your Story! Sharing Your Story! The Power Of Your Story!  Here I shared, my personal journey and story about being a Native American and the rich heritage it brings to my life. At the end of the blog I stated:

“Personally, I will stay true to myself. I will love all of those that I come into contact with just as I love myself. I will respect all for who they are no matter where they come from. Professionally, I will embrace my heritage. I will say I am proud to be a minority owned business. And I will seek to help all of us on this journey!”

I have learned so much more since writing that post and I will address that later – but I have exciting news to share about the Nason Group. Two weeks ago, I was notified  Nason Group completed the certification process and were approved as a Certified Minority Business Enterprise with the Ohio Minority Supplier Development Council. This has been a great experience. We are very excited to see the benefits that this certification will offer as we continue our work.

What We Learned and What You Can Learn…

So, although the certification journey took a bit longer than expected, during this process I did a great deal of self-reflection and realized what I value most in life, and what we as a company value with our friends, partners, families, and team. It is pretty simple! Four Words.

2017MBE

Honesty!

Integrity!

Transparency!

Loyalty!

These words ring true to what the Nason Group has been built on. It will continue to be built on this mantra as our team grows, as we work with new partners, but most important; as we evolve personally.

Why these four words? Why not different ones? I don’t know exactly. However, as I have attended meetings, talked with people, and heard stories all across this nation and globe; these are the words that resonate in my inner being.

Honesty! Stay true to your self. Be honest with who you are, and be honest with those around you. Even if, sometimes, it is not the easy way. Honesty will always keep you on the right journey and headed in the right direction.

Integrity! This ties right in with honesty. Be a person of your word. Go above and beyond. Always Take The High Road! Integrity will always lead you to the right place and the right people.

Transparency! When working with partners, we ask for transparency. Not only asking transparency from them but making sure that we give transparency equally. The good, the bad, and the ugly. This is the only way you are going to make progress on your journey. This rings true in relationships as well.

Loyalty! I have found out on several of my journeys in life, that this is more important to me than anything else. I will look pass many things in a relationship/partnership, but I have a hard time looking past those who have broken loyalty. A broken cup is not easily repaired and if it is; it doesn’t hold liquid the same. 

What We Can Do and What You Can Do…

Going through the certification process over the last six months has allowed me and our group to become more focused. It allowed us to spend time searching, refining, and building a strong foundation for Nason Group. The MBE certification is an honor.  Who we are now and in the future needs to live up to this honor.

So, with that said; we will try every day to live up to the four words I shared. I ask that you find what is true to you, your friends, your family, and your organization – and put a stake in the ground. Don’t waiver! Be True To Who You Are! And remember:

Always Take The High Road!


 

 

Consumer Experience, Culture, Empathy, Human-Centered Design, Leadership, Mindset, Uncategorized

When The Consumer Comes In Ready for Battle


Guest Blog by Steve Junion:

The Story…

We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research.

After speaking with six dealerships, I was getting close to my price mark but was already battle fatigued and I had yet to set foot on a lot. Then, as I was on my way to a dealership where I was locked in a tenacious struggle on price, I decided on a whim to stop at a different dealership along the way.

I walked in ready for battle – protected with my mental body armor. The salesman, who we will call Zach, greeted me enthusiastically.  I explained I had offers on the same model they had in the lot and asked if he could get to a specific price range.

The first salvo was launched. He tried to smile but I knew it was going to hurt. He left to speak with his GM. When he came back he presented me with MY number. The battle zone in my head went silent. This clever salesman had not only assessed me and my armor within the first moments of meeting, he had listened. He knew if he met me where I stood, I could only say yes. A broad grin came across his face. That was the start of a very transformational car purchase experience.

As Zach started filling out the finance paperwork, I still felt a bit edgy. The initial battle was over, but where was the impending surge of finance upsells –  offering options I didn’t need or want?

Zach explained they did business differently. He said his GM invested in sales people to also become Finance Managers “because you never get handed off – unlike most dealerships where you might interact with up to 5 people during the sale. Here you only interact with one person through the entire process.” As he spoke, I felt my remaining armor falling away.

Zach’s GM stopped over – let’s call him Jim. I asked Jim what his primary focus was in building the business. Jim, a former marine, said thoughtfully “culture.” He went on to say, “Having the right culture means that I can do things that other dealerships won’t. If I do those things, my team and the customer wins.

The war was over and I had strong feelings of esprit de corps.

Battle Lessons: What I Learned

  1. Simplicity is important in winning the experience battle. Working only with Zach made my experience easy and we became battle buddies.
  2. If culture is the end point, leadership and mindset pave the way. Jim the GM is a leader, disruptor, and has instilled and invested in versatility on the ‘battlefield’.
  3. Jim’s culture values knowing their customer and building unit cohesion amongst his team and with the consumer.

What You and I Can Ask

  1. Is our mission clear to colleagues and consumers?
  2. How can we make it easy for our consumers/customers to say Yes! to anticipate and avoid resource wasting battles?
  3. How does our organization’s leadership example impact our culture?

When someone says they are looking for a new vehicle, I will know where to point them to an experience, not just another dealership.

Consumer Experience, Culture, Empathy, Human-Centered Design, Inclusion, Leadership, Mindset, Power of Yes

The Power of Yes! – 3 Mindsets that Matter


As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act different, and achieve extraordinary success’.

The Story…

Working in Philadelphia allows us to spend time at Reading Terminal – yes, the same Reading many of us know from our Monopoly playing days. Today it is known as Reading Market, a thriving city-wide block of food vendors, farmer’s market, flower stores, and one of the best donut shops EVER!

Recently I was reminded about the Power of Yes! in achieving goals and how important mindset matters in achieving success over breakfast at the Market. Eddie was a seat down from me. We started with small talk and he mentioned that he just got off his second full-time job (3rd shift). Breakfast was a treat for him as he prepared to go to his primary full-time job. I asked, ‘why two jobs?’ He said that he was working hard to save and start his next business.

During the conversation, Eddie shared his business plan, goals and actions. I left thinking to myself that Eddie was going to win. Why? Eddie exhibited the innovation mindset qualities identified by Govindarajan and Srinivas (2013) in a second HBR article. These included the ability to see and act upon opportunities, the use of ‘And’ thinking, resourcefulness, and a focus on outcomes – not activities.

What I Learned And What You Can Learn…

As I considered the definition of mindset from Govindarajan and Srinivas, as well as my experience with Eddie, I now believe there are three important types of mindsets critical to success:

  1. Learning Mindset – Eddie failed in a previous business, however, he said that he now knows better and has learned. Learning is his ‘Get Out of Jail Free’ card.
  2. Results Mindset – Too often, people have the right mindset yet never seize the opportunity. Eddie leveraged a key resource (his time) and committed to working two jobs to achieve his goals. Every time Eddie passes ‘Go’, he’s collecting a lot more than $200.
  3. Get S**t Done Mindset – As people and organizations say Yes! to the Power of Innovation and commit to the right mindset, it’s amazing what gets done. Organizational barriers are torn down, people challenge the way stuff has always been done. We stop accepting ‘No’, use ‘And’ thinking to deliver results for customers. To get s**t done, you have to be like Eddie and commit to rolling the dice and making the next move.

What You And I Can Do…

Like Eddie, choose every day to have the right mindset – the mindset to learn, get s**t done, and deliver results. Life may be a game; however, mindset – what you do to think and act differently to achieve extraordinary results is a choice.


 

Consumer Experience, Culture, Design Thinking, Human-Centered Design, Innovation, Leadership, Mindset, Power of Yes, storytelling

What I Thought I Knew – I Learned At “The Network!”


The Story…

This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and IMG_8304walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick of all the red tape and bureaucracy.

Additionally, many of us in the room are in some type of consultant role. I wasn’t sure what to expect – but it turned out to be AWESOME! We met some incredibly cool people and made new friends that in the future, I know we will turn to for their rich knowledge and expert skills.

One of those crazy people was Toni Newman. Toni is a ROCK STAR who is passionate about the architecture and dynamics of consumer experience. I love Toni’s favorite saying, Why Not!

This story is just one of the many that we heard during the day. I look forward to getting together again. Thank you Innovation Leader!

What We Learned And What You Can Learn…

Innovation Failure 97% of Executives or CEO’s are unhappy with their innovation work in Corporate America. The discussions in the room that day were rich – so many execs present had experienced failure and felt unhappy. The interesting thing is that FAILURE is at the heart of Innovation. It’s what you do with it that makes the difference in attitude and value. Unfortunately, many of these teams are just doing innovation for innovation sake, instead of tying it to their business goals.

Just recently, I read a blog from Phil McKinney,  The CEO Innovation Dilemma. Phil states, that 97% of CEO’s say innovation is important, 73% agree it’s important in their organization, but only 35% are confident their organization can do it. So, what do we do?

Storytelling – What is your desired ending? What is your controlling idea? How Can I Build Empathy? What FullSizeRenderIs My Innovation Story?

Think about these three things

  • Act One: What is the Challenge?
  • Act Two: What is the Struggle?
  • Act Three: What Changed In The World?

Each of us in this space have a story that connects us to our consumers. Some of them good, some of them not so good. But the bottom-line is that we all have a narrative around our journey and our experiences. Learn how to share your story. People and/or consumers respond with richer engagement and loyalty when they can connect to who you are.

Landscape Scan – At the end of the day at THE NETWORK, we did an exercise to examine the Innovation Landscape, which was led by Dave Rutley and his team from Collective Next. We started with 2017 and looked back 10+ years and forward 10+ years. It was a powerful exercise witnessing the think tank in the room. Here are a couple of quick highlights the group came up with:

  • Thought Leadership – The people and influencers we currently look to are shifting, yet we still depend a great deal on the founding leaders of this movement.
  • Methodologies – These come and go, but what doesn’t change is there is always a consumer!
  • Landscape – Things are moving so fast in the world today that we as innovators are challenged to keep up more than ever before.

What We Can Do And What You Can Do…

This is pretty simple! Keep learning! Keep partnering! Keep exploring! As I stated above, the world is changing at an incredible pace – you must stay ahead of challenges and obstacles so you can continue to INNOVATE! 

Take 15 minutes this week. Get out and do something new and different. Challenge yourself to get out of the norm!


 

Consumer Experience, Culture, Design Thinking, Leadership, Leadership, Mindset

If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!


The Story

If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.  And then it happens, you FAIL!

This happens every day for so many people that choose to work in this space. Elon Musk says, “Failure is an option here. If things are not failing, you are not innovating enough.” I remember when I first became Chief Innovation Officer in an organization that was not ready to innovate or move as fast as I wanted. I constantly felt like I was fighting an uphill battle.

The Mindset Was Old And Not Ready To Move!

The Culture Was Just As Old, And No One Was Ready For Change!

The Leadership Had No Desire To Push The Boundaries! 

What I Learned

You can’t make an organization change it’s mindset or culture until you get all the leadership on the same page. Once you have leadership aligned with you and moving in the right direction, then you can begin to shift mindset and culture.

“Eliminate The Mindset of Can’t! Because You Can Do Anything!” ~ Toney Horton

Additionally, I have learned over the years that some organizations will never be ready to innovate and you just have to move on.

What I Did

Over the years, I have learned that the Power Of Yes is the best way to get people to buy-in to a consumer-centered innovation process. Just recently, I began to read a book called, Play Bigger. This has changed my mindset about innovation. No longer am I looking at competitors and what they are doing. Now, I am looking at what I can do different that makes me unique in this space.

What You Can Do

Surround yourself with people that advocate taking the risk and pushing the boundaries. Take the first steps to influence leadership, transform culture, and develop a new mindset. A colleague and I will be digging into these three fundamental principles and much more during our workshop on Monday, June 11th.

We look forward to hearing your stories on building consumer-centered innovation within your organization.

IIeX Booth