Consumer Experience
The Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?
Well, hell yes, a DOCTOR is a consumer! The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…
Read MoreThe Power of YES! In Life, We all Need ‘Team Jimmy’
It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy! The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…
Read MoreTo He** With Traditional Healthcare! Move Over, There Is Something Better!
The Story… Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years. As many of you know, I spent some time as Chief Innovation Officer…
Read MoreIf You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!
The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…
Read MoreEven The Best Of The Best F*** It Up! It’s All In How You Recover!
The Story It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday.…
Read MoreThe Power Of A Premium Consumer Experience
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read MoreAnd So It Begins…The Journey To The Consumer!
The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…
Read MoreConsumer Trends for 2017 – What are they and how do they impact your consumer?
The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…
Read MoreSurprise, Surprise! – The Ability To SURPRISE Your Consumer!
The Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…
Read MoreCreating A Magical Experience! How You Go From Finance To Consumer-Centered Innovation!
I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…
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