Innovation
My Top 3 Reflections On “How To Outrun The DoDo!”
The Story… This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled to the Netherlands and spent several days in the wonderful city of Nijmegen. During our…
Read MoreFind Your Purpose Today! The Narrative Of Self-Care Being Selfish Is Over!
The Story… Imagine with me, you enter a restaurant for the first time in a city you have never been. You come from behind the fire place and there are nine men sitting at a table; the table you are getting ready to sit at yourself. You sit down and introduce yourself to each of…
Read MoreMembers At The Center! – The Journey To The Consumer
The Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…
Read MoreWhat I Thought I Knew – I Learned At “The Network!”
The Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…
Read MoreThe Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?
Well, hell yes, a DOCTOR is a consumer! The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…
Read MoreGetting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One
“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…
Read MoreThe Power Of A Premium Consumer Experience
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read MoreAnd So It Begins…The Journey To The Consumer!
The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…
Read MoreConsumer Trends for 2017 – What are they and how do they impact your consumer?
The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…
Read MoreWhy Do You Hire A Crazy Person With Passion? Innovation Is Why!
“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…
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