Power of Yes
Members At The Center! – The Journey To The Consumer
The Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…
Read MoreThe Power of Yes! – 3 Mindsets that Matter
As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…
Read MoreWhat I Thought I Knew – I Learned At “The Network!”
The Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…
Read MoreThe Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?
Well, hell yes, a DOCTOR is a consumer! The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…
Read MoreGetting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One
“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…
Read MoreThe Power Of A Premium Consumer Experience
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read More?Owning Your Story! Sharing Your Story! The Power Of Your Story!
Why Should I Share My Story? This is a question I have asked myself numerous times in my life, and once again, over the past several weeks. It all started when a colleague and I journeyed to Dubai in January. We both had friends and family very concerned about the fact we were traveling to…
Read MoreWhy Do You Hire A Crazy Person With Passion? Innovation Is Why!
“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…
Read MoreSurprise, Surprise! – The Ability To SURPRISE Your Consumer!
The Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…
Read MoreInnovation Is Not Work! Innovation Is A Lifestyle!
What I Was Doing… This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could…
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