Posts Tagged ‘Human-Centered Design’
LuLaRoe: Will You Make It Right?
The Story… Imagine with me, you are sitting at your desk, maybe at your dining room table, possibly even on your couch. The day has come! The biggest product launch in the company’s history. You are logged in, chatting with other team members. Your nerves are building up! The time comes and you get your…
Read MoreNo, No, No! The POWER OF YES In Innovation Series – Part One
“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be sharing more about what it means, how it works and it’s power to transform both…
Read MoreMembers At The Center! – The Journey To The Consumer
The Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…
Read MoreThe Power of Yes! – 3 Mindsets that Matter
As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…
Read MoreWhat I Thought I Knew – I Learned At “The Network!”
The Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…
Read MoreThe Power of YES! In Life, We all Need ‘Team Jimmy’
It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy! The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…
Read MoreTo He** With Traditional Healthcare! Move Over, There Is Something Better!
The Story… Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years. As many of you know, I spent some time as Chief Innovation Officer…
Read MoreThe Power Of A Premium Consumer Experience
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read MoreAnd So It Begins…The Journey To The Consumer!
The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…
Read MoreSurprise, Surprise! – The Ability To SURPRISE Your Consumer!
The Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…
Read More