Always Take The High Road! The Road To MBE Certification…

The Story… Earlier this year I wrote part one of this post with “Owning Your Story! Sharing Your Story! The Power Of Your Story!  Here I shared, my personal journey and story about being a Native American and the rich heritage it brings to my life. At the end of the blog I stated: “Personally, I…

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When The Consumer Comes In Ready for Battle

Guest Blog by Steve Junion: The Story… We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research. After speaking with six dealerships,…

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Members At The Center! – The Journey To The Consumer

The Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…

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The Power of Yes! – 3 Mindsets that Matter

As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…

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What I Thought I Knew – I Learned At “The Network!”

The Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…

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The Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?

Well, hell yes, a DOCTOR is a consumer!  The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…

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The Power of YES! In Life, We all Need ‘Team Jimmy’

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy!  The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…

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