Culture
It Is All About The Experience! 2018 Consumer Trends
The Story… Here at Nason Group, our core belief is to catalyze change by meeting people where they are, bringing disruptive thought leadership, compassion for the human experience, and a global mindset to transform services through customized experiences. Part of that process is looking ahead to consumer trends that promise to have an impact on our world. Not only in the future, but today! In December…
Read More#CES2018: Consumers Want Experiences with their Technology
The Story #CES2018 has come to a close and what a week it was! With over 180,000 people, 4,500 vendors, and cutting-edge technology all around, a colleague and I walked over 50,000 steps in 3.2 million square feet of exhibits. Although we didn’t encounter any breakthrough technologies this year, we enjoyed looking for trends and…
Read MoreThe POWER OF YES! in Claiming What You Believe
The Story 2017 was an amazing year both professionally and personally. I celebrated 20 years with my amazing wife who, if it were not for, I would be completely crazy. (Thank you, Carla, for who you are to me and for everything you do for me.) As a parenting team, we saw lots of firsts…
Read More#NoLimits at NGPX2017—The Power of Humanizing Care
The Story Imagine with me: you are a mother, a wife, and a nurse—and you have cancer. You’re on your way to yet another medical appointment, which is now a significant part of your schedule. You walk into the doctor’s office and, without looking up, the receptionist greets you by simply saying, “leukemia!” At that moment,…
Read MoreLuLaRoe: Will You Make It Right?
The Story… Imagine with me, you are sitting at your desk, maybe at your dining room table, possibly even on your couch. The day has come! The biggest product launch in the company’s history. You are logged in, chatting with other team members. Your nerves are building up! The time comes and you get your…
Read MoreNo, No, No! The POWER OF YES In Innovation Series – Part One
“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be sharing more about what it means, how it works and it’s power to transform both…
Read MoreMy Top 3 Reflections On “How To Outrun The DoDo!”
The Story… This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled to the Netherlands and spent several days in the wonderful city of Nijmegen. During our…
Read MoreAlways Take The High Road! The Road To MBE Certification…
The Story… Earlier this year I wrote part one of this post with “Owning Your Story! Sharing Your Story! The Power Of Your Story! Here I shared, my personal journey and story about being a Native American and the rich heritage it brings to my life. At the end of the blog I stated: “Personally, I…
Read MoreWhen The Consumer Comes In Ready for Battle
Guest Blog by Steve Junion: The Story… We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research. After speaking with six dealerships,…
Read MoreMembers At The Center! – The Journey To The Consumer
The Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…
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