Trends
Don’t think outside the (check box). Blow it up.
It Is All About The Experience! 2018 Consumer Trends
The Story… Here at Nason Group, our core belief is to catalyze change by meeting people where they are, bringing disruptive thought leadership, compassion for the human experience, and a global mindset to transform services through customized experiences. Part of that process is looking ahead to consumer trends that promise to have an impact on our world. Not only in the future, but today! In December…
Read MoreConsumer Trends for 2017 – What are they and how do they impact your consumer?
The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…
Read MoreTrends for 2016: Compassionate Leveraging of Your Consumer’s Emotional Motivators
This month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…
Read More2016 Trends: Millennials and Corporate Social Responsibility & Social Innovation
This week we took a look into another 2016 projected customer experience trend of incorporating social responsibility into a business model, highlighted by Richard Shapiro’s article in Customer Think. This particular projected trend centers on the influence of Millennials – an 86 million strong demographic (in fact the largest the US has ever experienced and who…
Read MoreTrends for 2016: Wearable Tech – What Do You Do With The Data?
Last week we discussed one of the customer experience trends highlighted by Richard Shapiro in his article “Customer Trends for 2016” in Customer Think magazine. This week we are taking a look at a second projected trend from the article – Wearable Technology. Wearable technology, while often trendy and marketed for its aesthetic, is a…
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